Kei the hero dog is back on TV
Dotsure disagreed with the outcome, especially in view of the outpouring of support for the advert and positive feedback from the public.
Even after the ARB earlier this year deemed the advertisement using Kei’s story to be “problematic”, dotsure was determined to tell the story.
“Kei’s story is authentic, heart-warming and it deserves to be told,” said Glen Anderson, managing executive at dotsure.
And so Kei is back on television screens across the country, in a new version of the dotsure.co.za advert.
“Since the launch of the ad, we’ve had an outpouring of support and positive feedback from the public. It’s a beautiful, hopeful and absolutely authentic story about a truly heroic pet, Anderson said at the time.
The advert is based on true events – of Kei, a Malinois cross, helping to save the lives of the Lamont family in Benoni who had taken him in.
The dog, who had been sleeping on the Lamont’s eldest daughter’s bed in 2021, attacked an intruder when she sensed danger.
Even after she was shot in the face, Kei followed a second perpetrator. Despite the horrific injuries she suffered, after a long period of medical care, Kei made a full recovery.
Kei chased the intruder down the stairs and got shot in the face. The bullet entered the side of her nose, shattered two top molars, severely injured her tongue and broke her jaw, the Boksburg SPCA at the time posted on Facebook
Despite her injuries, Kei tried to alert a neighbour, CCTV footage showed. As she couldn’t bark because one of the bullets had shattered her jaw, she ran down to the lake looking for help.
The Benoni SPCA posted after the incident : “In 2020, the Lamont family drove through to the Boksburg SPCA to meet a young crossed Malinois dog named Kei.
It was love at first sight. Little did they know that, within a year, this dog was going to save their lives.“
Anderson said dotsure was determined to continue telling Kei’s story and therefore decided to produce a revised version of the original story.
“This heroic story of a pet’s love, hope, determination, courage, and healing, together with support from its family and insurer is an inspiring example to us all to fight for what we have and to never give up.”