Financial Mail

Elementary Ms Holmes

- @zeenatmoor­ad mooradz@bdlive.co.za

On a 2001 conference call, Highfields Capital analyst Richard Grubman made this comment to Enron CEO Jeffrey Skilling: “You know, you are the only financial institutio­n that can’t produce a balance sheet or cash flow statement with their earnings.”

“Thank you very much, we appreciate that . . . asshole,” was Skilling’s reply. We have come to learn from the displays of corporate scandal audacity (Steinhoff, Volkswagen, Bernie Madoff) that aggressive­ness and hard-to-find numbers — or those that don’t add up — are indicators of deception. It’s hard to catch a CEO in an all-out lie, so when it happens and calculated fabricatio­ns and thievery are laid bare, it is deserving of some carefully considered rapture.

The US Securities & Exchange Commission (SEC) this week charged Elizabeth Holmes with widespread fraud following an investigat­ion of more than two years prompted by revelation­s in The Wall Street Journal. Holmes is (or was) the CEO of Theranos, a Silicon Valley biotech company with a peak valuation of Us$9bn that raised at least $700m from investors. Once the world’s youngest self-made woman billionair­e, she was viewed as a disrupter du jour, the tech world’s answer to the US’S high-cost healthcare system. A Stanford University dropout, Holmes founded her company at age 19, and her idea was this: technology that from a single finger pinprick could test and analyse blood samples for conditions including cancer and diabetes. In theory, it was more accessible, quicker, and cheaper than traditiona­l blood testing. She was democratis­ing health care. She was also a wild exaggerato­r, peddling a fantasy. Along with former Theranos president Ramesh “Sunny” Balwani, Holmes told investors that Theranos had made $100m in revenues in 2014 and that it was on track to make $1bn in 2015, informatio­n that had no basis. The start-up generated little more than $100,000 in revenue that year.

Theranos fudged data and lied about contracts with the US military that did not exist. Worse, its minilab technology could only actually carry out a small number of tests, and the company knew it, so it used outside labs to assess blood samples.

e:

Pants on fire

Holmes, who settled with the SEC without admitting or denying the allegation­s, will pay a $500,000 penalty and is barred from serving as an officer or director of any public company for a decade; she also relinquish­ed her super-voting control.

Almost always dressed in a Steve Jobs-esque black turtleneck, Holmes was regularly and not coincident­ally compared to the Apple founder.

She used the garment as a visual expression connecting her to a globally recognised visionary, all the while overreachi­ng, cutting corners and ignoring good governance.

The SEC summed it up like this: “Innovators who seek to revolution­ise and disrupt an industry must tell investors the truth about what their technology can do today — not just what they hope it might do some day.” Holmes assembled a brand-name board that at one time included two former secretarie­s of state: George Shultz and Henry Kissinger. Rupert Murdoch was an investor, and US pharmacy chain Walgreens even signed a partnershi­p with Theranos.

I wonder if she’s a cautionary tale of just how mesmerised investors have become by the “brilliant dropout” narrative — the club, after all, includes Bill Gates, Mark Zuckerberg and Larry Ellison.

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