City’s signs overkill

THE CITY’S new draft by-law on outdoor advertising is an improvement on the first version but it is still too complicated and full of unnecessary detail.

One example is the regulations for neighbourhood watch sign boards.

According to the by-law the boards have to be 580mm wide and 680mm high.Why not simply make the dimensions 60cm by 70cm and have done with it? The regulations also stated that the board could not be illuminated. Why not?

If any sign should be illuminated it is surely the anti-crime signs in residential areas where some of the worst dangers occur during the dark hours of the night.

The Cape Chamber of Commerce and Industry (CCCI) believes that these signs should be as visible as possible so that they would act as a deterrent to criminals.

In her letter to the council, I also complained about the insistence on the “portrait” shape of the sign and asked why it could not be turned on its side to give it a “landscape” shape.

And what about a triangular sign which will emphasis danger? Please leave some scope for creativity!

I was surprised to see that the city council had even come up with exact sizes for restaurant chalk boards.

Why? Surely this is a matter that could be left to common sense. The city council would make a laughing stock of itself if it tried to prosecute a restaurant because its chalk board menu was 10cm too wide.

CCCI said it understood the need for some form of control over outdoor advertising but it was difficult to escape the impression that “control freaks” were at work and there was too much emphasis on petty and excessive regulation. Janine Myburgh President of the Cape Chamber of Commerce and Industry