Business Day

Competence trumps confidence

- LUCY KELLAWAY 2013 The Financial Times Limited.

WITH each step I am more certain, Julie Andrews sings to herself as she marches into her first job as a nanny in The Sound of Music. “Everything will turn out fine. I have confidence the world can all be mine, They’ll have to agree I have con-fi-dence in ME.”

All my working life I have tried to emulate this attitude. If only I could muster some “confi-dence in ME”, the world would be mine, too. I never bothered to ask if this approach was right because obviously it is. Everyone admires people who are confident. Everyone wants to instil confidence in their children. If I look at one of mine — who was born believing he was a thoroughly good thing — it is perfectly clear to me that he has won the genetic jackpot.

Even people who do not take The Sound of Music as seriously as they ought to agree that confidence matters. When Michelle Obama (who has inexplicab­ly said she prefers It’s a Wonderful Life to The Sound of Music) visited an inner-city school in London a few years ago, she told the students: “Your success will be determined by your own confidence and fortitude.”

Cicero, who sadly died about 2,000 years before the musical was written, agrees: “With confidence you have won before you have even started.” Even Samuel Johnson believed that “self-confidence is the first requisite to great undertakin­gs”.

But it seems all of us have got it wrong. There is nothing good about being confident. According to a persuasive recent book, Confidence, by Tomas Chamorro-Premuzic, a professor of business psychology at University College London, it’s better to be unconfiden­t.

For a start, the unconfiden­t try harder as they are driven on by anxiety. They also listen to criticism and try to adjust accordingl­y. And they are far less likely to become arrogant, hubristic monsters.

This makes a great deal of sense. The book is not advocating inferiorit­y complexes all round, but is pointing out what ought to be obvious: we should be realistic about what we are capable of doing or not doing. That way, we are more likely both to get better and to win friends and influence people along the way.

There is no shortage of studies connecting confidence to success. However, Chamorro--

We should not aim to believe we are good at what we do, we should instead aim simply to be good at it

Premuzic has come up with data suggesting the causality goes the other way. Barack Obama, Richard Branson and Madonna might all be confident. But their confidence didn’t cause their success: it was the success that caused their confidence. He argues we should stop our obsession with self-belief — which risks turning us all into lazy narcissist­s — and focus on competence. We should not aim to believe we are good at what we do, we should instead aim simply to be good at it.

What is so strange about this fantastica­lly sensible conclusion is how heretical it is. I don’t think I have ever read a management book that said competence is what matters. I have read plenty that bang on about excellence, which in itself is an overconfid­ent and deluded aim when you think how incompeten­t most people are.

In the UK, incompeten­ce reigns more than ever: a recent Organisati­on for Economic Cooperatio­n and Developmen­t study has shown how British 20year-olds are dunces at maths compared with their parents and grandparen­ts. What Michelle Obama ought to have told those kids was to concentrat­e on learning their times tables.

It is all so elementary. But still companies seem unable to think clearly about competence, which is simple and useful, and have turned it into something complicate­d and useless involving “key competenci­es”. Profession­al services firm KPMG does not tell prospectiv­e hires it expects them to be good at long division or spelling. It says it is looking for people with seven “key competenci­es”, including such waffly traits as “delivers quality” and “drives inclusion”.

In our quest to get better at what we do, we are permitted one small role for confidence by Chamorro-Premuzic. Sometimes it makes sense to pretend to be confident to signal to others that they should trust us.

But we should fake it only up to a point.

If you pretend to be much better than you are, you tend to get rumbled.

Which I find, much to my relief, means The Sound of Music was right all along — even if the First Lady and Cicero were not. The point about Maria is that she isn’t confident at all. “Oh help,” she says, when she sees the size of the entrance to the Von Trapp home. So she sings the song to psych herself into a frame of mind in which she dares to open the gate and present herself to the seven hostile children inside.

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