Saudi Health Insurance Council wins two awards for its new identity

Transform Awards celebrate achievements of large and small brands around the world

The Saudi Council of Health Insurance has been doubly recognized for its branding expertise at the latest international Transform Awards for the MENA region.

The council collected a gold award for Best Brand Evolution Strategy and a bronze for Best Visual Identity.

The Transform Awards acknowledge the accomplishments of large and small brands around the world on a regional basis. The

CHI was recognized for its strong identity and for developing its brand while preserving its heritage.

Executive Director Rakan AlThunayan said the awards reflected the council’s commitment to being a global pioneer in creativity and sustainability.

“We were pleased a few months ago to launch the new identity of CHI with the aim of strengthening efforts to empower stakeholders and enhance the quality and efficiency of healthcare services provided,” he said.

The council’s new image “positively reflected” the environment it had created “based on prevention and achieving transparency, justice, quality and efficiency,” and was in line with its strategy to enable insured beneficiaries to obtain full care and protection, and to improve sustainability and innovation, he added.

The CHI last month took part in the family medicine conference, Deep Dive 2022, as a diamond sponsor. The four-day event, which was developed by doctors and other health care specialists, is seen as a key source of education in the field of primary care

and family medicine.

We were pleased a few months ago to launch the new identity of

CHI with the aim of strengthening efforts to empower stakeholders and enhance the quality and efficiency of healthcare services provided. Rakan Al-Thunayan

Executive Director