Abdul Latif Jameel/Aftersales wraps up its ‘1K Free Maintenance’ campaign
Abdul Latif Jameel/Aftersales wrapped up its “1K Free Maintenance” campaign with the awarding of the grand prize of a latest Toyota Camry during a ceremony in Jeddah.
The event was attended by Emad Banaamah, manager of the commercial permits department at the Jeddah Chamber of Commerce and Industry ( JCCI), and Munir Khoja, director of aftersales marketing at Abdul Latif Jameel Motors.
Speaking at the event, Khoja said: “The 1K free maintenance campaign was launched last November as a means of educating our guests on the importance of preventative maintenance, which plays an important role not only in road safety and security, but also in the optimum performance of vehicles over the duration of their lifetimes.
“The other goal of the campaign was to strengthen ties with new Toyota owners starting from the first moment of ownership and con- tinuing throughout the subsequent maintenance journey. We want to make sure that new owners take advantage of the Kingdom-wide network of Abdul Latif Jameel Motors/Aftersales centers that now number more than 100. These centers offer the highest standards of service and hospitality and they have been designed to meet the needs of all Toyota owners.”
The grand prize winner, Ahmed Hassan Mabrouk, who drove home a lasted Camry, thanked Abdul Latif Jameel Motors for the new car.
Abdul Latif Jameel/Aftersales officials also presented a shield of appreciation to Banaamah as a token of thanks to the JCCI for its cooperation and support throughout the campaign.
Abdul Latif Jameel/Aftersales has developed a user-friendly digital gateway on social media for booking appointments, following up on maintenance schedules, checking service status, interacting with the maintenance team and viewing online aftersales services’ educational and entertainment content.
The portal provides an easy way to know about various competitions and campaigns that promote the importance of regular automotive maintenance and the risks associated with counterfeit spare parts.
The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has developed into one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is one of the largest independent, certified Toyota dealers in the world. Under its policy of “putting the guest first” and its commitment to achieving excellence in all areas of expertise, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers that are strategically located around the Kingdom and are designed to provide peace of mind to customers.