Box Office: ‘Aladdin’ taking flight with $105 mn in N America
‘Aladdin’ is also dominating moviegoing internationally with $121 mn in 56 markets
DISNEY’S live-action ‘Aladdin’ is flying high with an estimated $105 million in North America during the four-day Memorial Day holiday weekend.
It’s the sixth-highest Memorial Day weekend total ever, topping the 2011 mark of $103.4 million for ‘The Hangover Part II’. The top total came in 2007, when ‘Pirates of the Caribbean: At World’s End’ took in $139 million in its first four days. ‘Aladdin’ is also dominating moviegoing internationally with $121 million in 56 markets.
‘Aladdin’ has outperformed Disney’s pre-opening domestic projections, which were in the $75 million to $85 million range, taking in $86.1 million in its first three days. The reboot of the original 1992 animated movie -- which generated $502 million in worldwide box office -stars Mena Massoud as Aladdin, Will Smith as the Genie, Naomi Scott as Jasmine and Marwan Kenzari as Jafar. Guy Ritchie directed ‘Aladdin’, produced by Dan Lin and Jonathan Eirich.
Comscore’s PostTrak general audience survey found that 67 percent of patrons said they would “definitely recommend” the film to their friends. Notably, 39 percent said their affection for the original was their primary reason for seeing the film, a high percentage that reflects moviegoers’ love for the “Aladdin” brand and the characters in the film.
“A very strong 22 percent said they would see the film again in theatres -- much higher than the norm of 14 percent,” noted Paul Dergarabedian, Comscore’s senior media analyst.
Comscore estimated that total domestic business for the four-day weekend was $226 million. That was about $1.8 million shy of the total for the same frame last year, when ‘Solo: A Star Wars Story’ launched with $103 million. The top Memorial Day weekend took place in 2013 when “Fast and Furious 6” launched and North American moviegoing totalled $314 million for the four days.
“A very solid Memorial Day weekend was led by the bigger-than-expected performance of Disney’s ‘Aladdin’ conjured up huge numbers of moviegoers looking for the perfect family-friendly treat over the extended holiday weekend,” he said.