A charity match to raise awareness on breast cancer
The AIA Group, Asia’s leading insurance company, in cooperation with its Philippines-based business unit, AIA Philippines (formerly AIA Philam Life) and UK-based English Premier League professional football club Tottenham Hotspur, teamed up to support the ICanServe Foundation through a charity match with Luton Town on March 30. ICanServe is an advocacy group of breast cancer survivors and volunteers in the Philippines. They were selected by AIA Philippines to be the beneficiary of the football match. Signed team shirts of Tottenham Hotspur worn by the players during the match featured a special match emblem symbolizing the cause being championed, and will be auctioned off to raise funds for the various initiatives of ICanServe. Melissa Henson, chief marketing officer of AIA Philippines, who also oversees its Environmental, Social and Governance (ESG) efforts, shared: “AIA believes women’s health deserves special attention, hence our partnership with ICanServe Foundation. By supporting this charity match, we hope to raise awareness, inspire action, and contribute to the fight against breast cancer.”
“We’re proud to partner with the AIA Group and AIA Philippines to support the ICanServe Foundation,” Donna-Maria Cullen, executive director, Tottenham Hotspur and trustee of the Club’s Foundation, said. “Through our efforts, we hope to inspire more teams and people to contribute to the valiant fight against breast cancer.”
AIA Philippines has a long-standing partnership with ICanServe Foundation, who co-creates breast cancercontrol programs with local governments that include promotion of early breast cancer detection, access to accurate diagnosis and timely treatment, all the way to hospice care and patient navigation.
For inquiries, call 8528-2000 or visit aia.com.ph or Facebook page at https://www.facebook.com/AIAPhilippines/, emailing customerservice.ph@aia.com.