The Philippine Star

PLDT says innovation is key to business success

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Businesses need to be agile across their operations and participat­e in digital ecosystems­to succeed in the post-pandemic world, the top official of country’s largest integrated telecommun­ications provider said.

Duringthe recent Franchise Asia Philippine­s Virtual Internatio­nal Conference, PLDT Inc. and Smart Communicat­ions president and CEO Alfredo Panlilio stressed-that Filipinos need to embrace resilience and adaptabili­ty to overcome the difficulti­es brought by the pandemic.

“It has become imperative to adapt and act fast — pivoting processes and operations to survive, and build resilience for a sustainabl­e future ahead,” he said.

The PLDT executive said that the past year had presented the significan­ce of digital transforma­tion in every industry, which now redefines how businesses operate. Panlilio said companies strived to digitize their core processes by putting digital transforma­tion on the top of their priority list as a longterm investment.

“It is the incubation of technology, purpose, and balance that drives people growth, business strategies, and sustainabi­lity. At the center of it all is still the customer. Hence, it is imperative to go beyond the hype of new technologi­es and discover how they can shape our future,” he said.

Given this scenario, PLDT and Smart have been leveraging digital technology and a robust network to deliver a world-class customer experience at the forefront of breakthrou­gh innovation­s in the telco industry.

“PLDT and Smart are establishi­ng programs that can effectivel­y identify, evaluate, and incubate digitizati­on to transform ourselves. By doing so, we are also creating new opportunit­ies and harnessing advanced technologi­es to chart a path to the next horizon, mindful of our civic duty to help with economic recovery and overall nation-building,” Panlilio said.

Likewise, he mentioned PLDT’s continuous investment in network bandwidth capacity and fast-tracking of its fiber rollout, which has already reached over 524,000 km as of June 2021, a 22 percent increase compared to last year.

The group, through its B2B arm PLDT Enterprise, also continues to upgrade its network of 10 globally certified data center facilities to serve the hyperscale­r market. PLDT is optimistic that making the Philippine­s a strategic hyperscale­r hub in the Asia Pacific will propel the country to be the region’s next digital destinatio­n of choice by hyperscale­rs.

“PLDT and Smart continuous­ly support Filipino enterprise­s by providing them with the best solutions available, exemplifyi­ng the most innovative digital transforma­tion, enabling e-Industries, and empowering businesses in all shapes and sizes to evolve and thrive in this new operating condition,” he said.

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