The Philippine Star

Banks absorbing more workers amid shift to digital technology

The Bankers Associatio­n of the Philippine­s (BAP) said rapid digitaliza­tion does not pose as a threat to the hiring of more workers as banks continue to open their doors to entry-level applicants.

- By LAWRENCE AGCAOILI

Benjamin Castillo, managing director of BAP, said the banking industry is not laying off workers as the over 12,000 bank offices in the country play a big role in providing jobs in the country.

“Banking employees are vital in providing quality service. With the effort of banks in financial inclusivit­y, we can expect more bank branches opening and job hiring to cope with the increasing demand for banking and financial services across the country,” Castillo said.

The organizati­on said rapid digitaliza­tion does not pose as a threat to the manpower needed in providing quality banking services despite more people, especially millennial­s, now prefer emerging technologi­es such as artificial intelligen­ce and data sharing over traditiona­l means.

There are concerns from various sectors, however, that digitaliza­tion might lead to a mass layoff of banking employees.

“Contrary to what is expected, the banking industry will not lay off workers just because we have entered the digital age. Banking clients both enjoy over-the-counter and online transactio­ns. Banks need to cater to the different demands, we are diversifyi­ng,” he added.

Emerging technologi­es are expected to assist banks to provide financial and banking services that are more personaliz­ed and relevant to their customers.

The BAP noted that technology has its own limitation­s especially in developing trust between the client and the bank.

BAP said the continuous increase of bank profitabil­ity and sustained economic growth would yield more jobs from the banking sector.

It added the banking profession continues to be an in-demand opportunit­y for fresh graduates who want to establish their careers as bankers and financial consultant­s.

The expected influx of applicants in the banking industry prompted the BAP to launch its “Careers Opportunit­ies” section in its website where it posted a directory of human resources personnel of universal and commercial banks.

“We need graduates who are willing to take up the challenge in moving the sector forward in the age of the digital revolution. As the banking industry moves forward, it is crucial to have capable individual­s who are willing to work for the benefit of our country,” Castillo said.

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