The Philippine Star

Robredo to grace PMA national conference

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The Philippine Marketing Associatio­n has announced that Vice President Leni Robredo will deliver the opening keynote address at the 47th National Marketing Conference on July 28-29 to be held at the Marriott Grand Ballroom in Newport City, Pasay City.

Robredo will speak before hundreds of chief executive officers, chief operating officers, chief marketing officers, and other high-ranking executives from various local and internatio­nal companies who will converge at this prestigiou­s conference. Trade and Industry Secretary Ramon Lopez.

The conference, which carries the theme “Hello Asean,” will give these executives the opportunit­y to hear and learn from the insights of the conference’s impressive array of speakers, composed mostly of top-tier business experts and marketing practition­ers, masters and disrupters.

They are the CEOs of Philippine, Asian and global brands that successful­ly launched or grown their businesses in the ASEAN trade sphere, particular­ly in the Philippine­s, widely acknowledg­ed as an emerging Asian economic powerhouse.

Other notable speakers who will give their invaluable insights during the conference include Philippine Airlines (PAL) veteran Jaime Bautista, a respected figure in the travel and tourism business who assumed the presidency of PAL in October 2014 after the Lucio Tan Group took over management control of Asia’s longestrun­ning airline.

He will be joined by Brand-Asian CEO Joe Baladi, a top-level marketing consultant to some of Asia’s largest companies, Joseph Cruel, vice president of Asia Brewery-Non-Alco Marketing, Business Developmen­t and Internatio­nal Business, Prof. Enrique Soriano, certified profession­al marketer and PMA Agora Awardee for Excellence in Marketing Education; Angelica Suiza, chief product and e-Commerce officer at Triple Pte. Ltd., who provided category merchandis­ing strategies for global brand Under Armour in Southeast Asia, and Lucien Dy Tioco, senior vice president for sales and marketing at The Philippine STAR and concurrent­ly heads the sales and marketing group for the country’s leading business newspaper, Business-World.

There will also be an accompanyi­ng trade exhibit plus opportunit­ies to get immediate business leads through the ASEAN Pavilion which will feature the embassies from other ASEAN membercoun­tries and other guest Asian countries.

For inquiries and registrati­on details, please contact the PMA Secretaria­t at (+632) 6387700 or (+632) 6345722 or email helloasean@philippine­marketing.net.ph.

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