The Philippine Star

Pinay wins America’s top design award

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New York-based designer Lucille Tenazas – born and raised in the Philippine­s – was recently awarded the 2013 AIGA medal for her exceptiona­l achievemen­ts in graphic design.

AIGA recognized Tenazas “for her prominent role in translatin­g postmodern ideas into critical design practice; her exploratio­n of the relationsh­ip between type, photograph­y, and language; and the developmen­t and leadership of highly-respected design education programs – always with exquisite execution.”

First awarded to America’s top designers in 1920, this medal is the most distinguis­hed in its field. Past winners include iconic designers Charles Eames and Ray Eames.

This year’s recipients include Stefan Sagmeister, Tobias FrereJones, Jonathan Hoeßer, Richard Grefé, Jessica Helfand, and William Drenttel.

As the Henry Wolf Professor of Communicat­ions Design at Parsons The New School For Design in New York, Tenazas is now developing a new MFA Design and Technology curriculum, which focuses on design, craft, and technology.

In a post-win AIGA interview, Tenazas shared how teaching played a crucial role in her developmen­t as a designer: “The constant interactio­n of profession­al practice and teaching has been what’s marked my creative life…Teaching made me much more critical of my work in my own practice.”

Throughout her career in design, Tenazas makes an e«ort to remain current through constant learning. In her interview, she said: “I want to make sure that I am continuall­y relevant to myself and to the people I work with, so that when they look at me they say: ‘Okay, you know she’s been designing for 30 years, but she’s still really hip. You know, her thinking is still with it.’ That’s how I want my work to be seen – that somehow it has a life beyond me.”

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