Ethan Allen: A taste of timelessness
Allen, a renowned American brand of home furnishings that has been in the industry for 80 years, has witnessed how its well-deÞned collection of home pieces evokes timeless appeal, high quality and elegance, complementing the Þne taste of its target market.
ÒJust as how timeless fashion pieces remain true to their charm, Ethan Allen sticks to its timeless signature, but at the same time, it evolves with worldwide trends and lifestyles,Ó shares Melissa Valdez, brand manager of Ethan Allen. ÒThat being said, our furnishings fuse classic designs with modern and up-to-date perspectives, making each Ethan Allen piece a stylish furniture that remains in tune with the changing lifestyle of our market.Ó
The brand is bringing local designer Jun Escario for its second exclusive installment of the ÒTaste of TimelessÓ series entitled ÒBeyond Trends.Ó A household name from the vibrant city of Cebu, Jun Escario is one of the hottest designers who has mastered haute couture and made a name for himself, even in international circles.
Ethan AllenÕs Beyond Trends, together with Escario, will The Modern collection is determined by the simplicity and functionality of its pieces, where classicism and contemporary impressionism patterns are combined.
The Vintage collection features an eyecatching interplay of artful patterns
and distress mixed with
visually engaging
mix of color and
texture. showcase their Þnest works featuring the ideals of sophistication. They will also discuss how the draw of these timeless pieces continues to be in the spotlight despite the fast pace of the fashion and design industries. To date, the Þrst installment of the brandÕs Taste of Timeless series Ñ ÒA Toast to TimelessnessÓ Ñ featured well-aged wines and how a glass or bottle of wine maintains its relevance, reminiscent of how Ethan Allen worked its way up to suit our homes.
Ethan Allen also features Þve lifestyles that deÞne the distinction of its collections. One is the Elegance set, known for its cosmopolitan and ornate furnishings; the Modern collection, where pieces are determined by simplicity and functionality; the Vintage collection, which features an eye-catching interplay of artful patterns and distressed Þnishes; the Explorer collection, recognized for its more relaxed, eclectic pieces deÞned by intricately detailed woods; and lastly, the Romance collection, which blends carved words, handcrafted Þnishing, and more feminine details with dressmaker fabrics.
ÒOur home furniture is a three-dimensional expression of fashion. Just like the clothes we put on, these are masterpieces that are pensively created to beautify our living spaces,Ó says Valdez. ÒWith our Beyond Trends event, we are discovering, together with our guests, how timeless furniture and fashion go hand in hand in gratifying oneÕs taste for elegant living, mirroring how Ethan AllenÕs fashionable pieces bring an elegant feel to our homes.Ó
Ethan Allen is exclusively distributed by Focus Global Incorporated Ñ a marketer of several premium home furnishing and appliance brands, including SieMatic, Sub-Zero, Wolf, Miele, and Pella.
Visit Ethan Allen at Pioneer corner Reliance Sts., Mandaluyong, and The Residences at Greenbelt, San Lorenzo Tower, Esperanza St., Makati.
For information, call 634-8587 or visit http://www.focusglobalinc.com and http://www.ethanallen.com.