Cebu resto expands footprint via franchising

An institution of Filipino dining in the Visayas and Mindanao is expanding its footprint in the country by opening more franchise branches.

Cebu Golden Restaurant Inc. (Golden Cowrie), the operator of Golden Cowrie and Hukad restaurants, invites interested franchisees to start their own resto business in their respective city. The group has identified key cities in Metro Manila, South and North Luzon, Cagayan de Oro, Dipolog, Iligan, Marbel in South Cotabato, Surigao and Ormoc as viable expansion areas.

With more than three decades in the business with over 24 branches across the southern regions, with a recently opened branch in Metro Manila, Hukad and Golden Cowrie continue to delight diners and foster productive and valuable relationships with partners from staff, suppliers and franchisees.

Golden Cowrie started franchising in 2010 and currently collaborates with at least 11 partners nationwide providing comfort cuisine and a homey ambiance reminiscent of Sunday family feasts.

Kenneth Kokseng, General Manager of Hukad and Golden Cowrie shares there’s no secret to success, it’s how you value not just customers but also the partners. “There is wisdom in increasing one’s fence and sphere of influence slowly but surely. In our case, it took us some time to position Hukad sa Golden Cowrie, Golden Cowrie’s mall-based restaurant, in strategic locations around the Visayas and Mindanao. We learned a lot from the experiences of franchising the business. With the right locations, this year, 2016, is the right time to penetrate the untapped areas of Luzon and Mindanao," Kokseng added.

Franchising a Hukad or Golden Cowrie restaurant enables partners to use the trade name and propriety marks of the brand for five years. Golden Cowrie will also provide assistance in putting up the restaurant in a selected city through site assessment, site design, use of Golden Cowrie Operations Manual, training of franchise owner, management, kitchen and service crew, procurement program, research and development, and assistance in marketing.

To franchise a Golden Cowrie or Hukad restaurant, interested franchisee must submit a letter of intent containing the proposed site with complete address and site location map and email this to cowriefranchising@gmail.com.