Breaking new ground
VIACOM, home to global multi-platform entertainment brands MTV, VH1, Nickelodeon, Comedy Central, BET, Paramount Network, Vidcon, Pluto TV and TV Land, hosted Filipino-American singer Inigo Pascual and Filipino-Puerto Rican talent Kiana V. in an artist showcase celebrating diversity and the Asian Pacific American Heritage Month.
The showcase, which took place at the historic 54-floor skyscraper Viacom headquarters on 1515 Broadway, Times Square, Manhattan was a partnership between myxTV music channel and underground record label Tarsier Records with AMP at Viacom Group.
The well-attended event sponsored by Tanduay Rum included an open invitation to all Viacom employees in the historic Viacom building.
Additional guests included personally invited entertainment and music industry guests from companies like Sirius XM, Spotify,
Live Nation, Universal Records, the New York Knicks and officials from the Philippine Consulate General from New York.
This was Kiana V’s first time in New York and only her second time performing solo in the US after a recent performance before a sold out crowd in Los Angeles last week.
Inigo debuted his new songs as produced by Justin Bieber’s music director Harv and DJ Moophs (Tarsier Records label head Chris Lopez). myxTV also showcased its new TV show, MyMotto: The Music Edition, before the live crowd that featured the top music talent from across the globe like Australia’s #1 YouTuber and K-pop star Wengie (with whom Inigocurrently has huge viral hit called, Mr. Nice Guy), Latin pop star Ally Brooke, formerly of Fifth Harmony, and Saweetie, a bi-racial Filipina and African American rapper.
“The general sentiment after the event was much excitement for Inigo and Kiana,” said ABS-CBN Global Head of Music and Talent Roslynn Cobarrubias. “Both of them were asked to poa r rtitcoipate or to be considered in future music opportunities ranging from radio appearances to music licensing opportunities that will further expand their goals in getting their music heard on a mainstream level throughout the world.”