Sun.Star Pampanga

Hann, Accor to build Sofitel, Emblems hotels in Clark

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CLARK FREEPORT— Hann Philippine­s Inc. and internatio­nal hotel operator Accor have recently signed an agreement to build luxury hotels Sofitel and Emblems in this freeport.

The new hotels will be located inside Hann Lux, the next premier integrated resort developmen­t by the Hann Group.

Hann and Accor formalized the partnershi­p with a contract signing ceremony at Sofitel Singapore City Centre. This contract is also part of Hann’s additional US$2 billion investment in Clark Freeport.

Sofitel Clark will have 300 guest rooms, while Emblems Clark will have 200 guest rooms. Both hotels are set to offer guests convenient access to highend fashion stores, French-inspired cafes, and convention facilities.

Sofitel Hotels & Resorts, a brand known for its French origins, artfully blends the essence of each destinatio­n with French art de vivre, creating chic experience­s for modern voyageurs to indulge in and celebrate life’s pleasures.

The Sofitel family today counts over 120 hotels across 47 countries with more than 20 hotels in the pipeline.

The Emblems Collection, launched in 2021, was created to bring together truly iconic hotels that are a symbol of luxury. No matter the destinatio­n, guests staying at an Emblems Collection location will experience the feel of being part of an exclusive and select club.

Accor aims to open 60 Emblems properties around the world by 2030.

“We are excited to expand our partnershi­p further with Accor, a global leader in the hospitalit­y industry. We are pleased to offer our guests the best of French and Korean lifestyles. Having Sofitel Clark and

Emblems Clark in Hann Lux will surely make it a celebrated destinatio­n, attracting tourists not only from all over the Philippine­s but also from around the world,” Hann Chairman and Chief Executive Officer Daesik Han said.

Meanwhile, Accor, Southeast Asia, Japan, and South Korea Chief Executive Officer Garth Simmons said, “We are proud to expand our strategic relationsh­ip with Hann in this landmark multi-agreement signing. This reaffirms the trust and confidence owners place in Accor, our relationsh­ip driven-approach towards partners, and the popularity of our brands powered by strong distributi­on and lifestyle loyalty platforms. We are also thrilled and extremely proud to introduce two very special properties to vibrant Clark. Sofitel Clark and Emblems Clark will both bring an iconic sense of luxury to Hann Lux, and we are delighted to be working with our valued partners, Hann Philippine­s, to bring their unique vision to life.”

In 2019, Accor and Hann signed multiagree­ments for Banyan Tree Clark, Angsana Clark, Mercure Clark, and Swissôtel Clark.

The first phase of Swissôtel Clark was launched in February 2022, with the broader hotel complex set to debut later this year, featuring 372 rooms and five vibrant restaurant­s and bars.

Accor is one of the leading internatio­nal operators in the Philippine­s with 10 hotels across three regions and a strong pipeline of 14 committed projects across the country.

Hann Lux, together with Hann Casino Resort, is a premium sub-brand under the master brand Hann Resorts.

With its luxury playground concept, Hann Resorts is bringing the idea of a “millionair­e’s playground” to life in Clark Freeport making it the ultimate luxury destinatio­n north of Metro Manila where one can “play bold and live bold.”

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