OUTLETS: ‘MILLENNIAL STATE OF MIND’

95% of millennials claim to be price sensitive - report

Millennials carry very defining characteristics: the need to always stay connected, the value on experiences rather than traditional investments, the sheer size that outnumbers the generation before them.

A 2015 study done by advisory company CEB pegged the millennial purchasing power at $1.68 trillion. Ironically, however, a lot of big brands fail to tap into this.

On the flip side, millennials are also known for spending on little luxuries: expensive coffee, week- end travels and the latest gadgets. An article published by The Next Web last September shared that millennials are motivated by lifestyle—they don’t mind spending on things that make their day more interesting, from mean artisanal dining experiences, to concerts, to quick getaways.

The Outlets, which offers a wide selection of respectable brands at year-round discounts, takes advantage of the millennial shopping behavior. This is a market that prefers brands that produce quality goods at prices they can afford—and to a brand that caters to the millennial’s wants and needs, their loyalty is undoubtedly strong.

The millennials’ excitement for good deals is evident, and as Visayas and Mindanao’s first outlet mall, The Outlets’ potential is one that grows along with it. These shoppers look for authenticity—that is, brands that are straightforward about what they offer, and deliver on this promise consistently. For an outlet mall that is on sale every day, The Outlets at Pueblo Verde—and all the brands and retailers it carries—certainly delivers.