The ‘Criselda outlook’ in life—that style stamina
Her summer collection proves why she appeals to women of all ages
Attending a Criselda Lontok fashion show is a veritable education on the who’s who among Manila’s women: the social set, the stylish set, the moguls’ wives, and some moguls, ages 50-70. One can expect this of a Criselda show, whose clientele has matured with this design icon over the decades.
Ninety percent of the crowd are her friends; the rest want to be her friend. All of them shop in her store on the second floor of Rustan’s Makati’s. Her store has become an institution of sorts for women of a certain age who want to look a certain way. That, at least, was what Criselda’s brand was traditionally about.
In the last couple of years, however, she has begun designing apparently with women of all ages in mind. Her summer collection last week had a youthful appeal.
Revealing
A long, black dress with pink ruffles at the bust, in an offshoulder style, was beautiful for those with the right figure. Its back had ruffles cascading down in a V to reveal a lot of skin.
Another black gown had flowers embroidered on its upper torso and a U-shaped back. (If you had some treatments on your back done at Belo, you could pull it off.)
One gown was a fantasy, with a beaded bodice of multicolored fabric to remind you of the colors of the sea and green- ery. It had a mesh insert to again show off the back.
While these were dresses you could imagine on a younger woman, the rest of the collection traversed looks for all ages. Bell-shaped sleeves could flatter any figure, and cuts of blous- es were reminiscent of the time of Cristobal Balenciaga, with shapes structurally angled away from the neck and torso.
Criselda also showed swing capes and dresses of all lengths.
This collection wasn’t just about revisiting familiar years—reinvented and updated—but also about clean lines in a tailored jacket with feathers and simpler loose tops.
Brand ambassadors
The show featured Criselda’s latest brand ambassadors, Linda Ley ( who cohosted the event), Yoli Ayson, Lilibeth Campos, Suzette HahnLopez, Ruth Rodriguez and Gina Mohnani.
Some of the floral ensembles the women wore were must-haves, especially Hahn-Lopez’s blue coat and pants. Match with a white tee and you’re good to go.
The women ambassadors, said Criselda, were her friends, and were “fashionable women with substance.”
Asked why there was visible alignment with a younger market, she replied: “They are 25 years old and up. They are more active, whether in office or family affairs. They travel more often, whether locally or internationally. In other words, they have more needs for different types of clothes. In my line, they can find clothes that go from casual to formal.”
But this shouldn’t deter her older clients. While the young Criselda woman is “wellmannered, active and knowledgeable in her field of work,” she said, “being a Criselda woman has nothing to do with age but is an outlook in life, being adventurous, compassionate, and living a purposeful life while always looking her best.”