Ferragamo collection presented in new videos
In “Unexpected Florence,” the new series of videos directed by Italian filmmaker Marescotti Ruspoli and interpreted by Maria Vera Ratti, some of the most famous historical Salvatore Ferragamo models, presented in Ferragamo’s Creations AW2018 collection, are portrayed in six unusual locations.
Hidden outside the typical tourist and media circuits, these six gems of history, art and beauty are all characteristic places of Florence, the city that Ferragamo fell in love with, and where he founded his maison in 1927.
Among the sculptures of the Galleria Romanelli in Borgo San Frediano, a 1925 floral decorated shoe is placed next to a sophisticated crocodile top handle bag. The court shoe, designed for Marilyn Monroe in 1959, takes the leading role in the fresh twilight of Aquaflor, a charming fragrance workshop in Borgo Santa Croce.
In the centuries-old gardens of Villa Bardini, there is the 1941 triangular patchwork shoe. The open-toe sandal, created in 1940, is accompanied by an os- trich top handle bag in the majestic gardens of Villa Corsini al Prato.
The velvets and stucco works of the historical Teatro della Pergola, one of Italy’s most ancient theaters, is a stage for the world-renowned satin and rhinestone sandal created in 1938 for Indira Devi, Maharani of Cooch Behar, and to a precious, matching evening clutch.
The round tip pump made for a famous actress in 1954, along with an elegant clutch bag, is shown at Numeroventi Design Residency, the new eclectic hospitality and coworking space for artists a few steps from the Duomo.
Interpreted with elegance and modern taste by Ruspoli, the union between unexpected Florentine locations and iconic models from the Ferragamo’s Creations AW 18 collection brings to light the artistic, timeless character of both.
The six videos of the “Unexpected Florence” series are available on www.ferrag
amo.com, on the brand’s social channels, and in most Salvatore Ferragamo flagship stores.