IWC celebrates 150 years with gala evening and star-studded guests
IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as F1 Mercedes driver Valtteri Bottas and former F1 driver David Coulthard. Other guests to grace the red carpet were Dev Patel and Ralf Moeller, Fabian Cancellara, Jochen Mass and Jan Frodeno, super-models Adriana Lima and Karolína Kurková, and influencers such as Johannes Huebl and Kristina Bazan.
Several IWC brand ambassadors also visited the SIHH earlier in the day and had the chance to take a look at the Jubilee collection at the IWC booth, designed in the indus-trial style of the early days of IWC. The centerpiece of the trade fair booth was a gigantic time machine with digital display discs inspired by timepieces such as a Pallweber watch.
IWC showcased a spectacular Jubilee collection comprising a total of 27 limitededition watches from the Portugieser, Porto-fino, Pilot’s Watches and Da Vinci families at the 2018 SIHH. In keeping with tradition, IWC invited guests to an exclusive gala evening, pulling out all the stops with a glamorous event to mark the year of IWC’s 150th anniversary, hosted by TV presenter Tess Daly. Performances by Aloe Blacc, jazz drummer Eric Harland and singer Ronan Keating were also met with rousing applause during the evening.
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovation and technical ingenuity. As one of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to environmental protection.
IWCwelcomes actor Bradley Cooper as new brand ambassador
At the 2018 Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador. “We are happy to welcome Bradley Cooper to our exclusive circle of brand ambassadors. With his pursuit of quality and creativity, he is a perfect match for IWC, a brand which in the course of its 150-year history has continued to renew itself and delights people the world over with its passion for handcrafted watchmaking,” says Christoph Grainger-Herr, CEO of IWC Schaffhausen. The Swiss luxury watch manufacturer is looking forward to further collaborations with Cooper in the year of its 150th anniversary.
Four-time Oscar nominee Bradley Cooper was born on January 1975 in Pennsylvania and attended acting school in New York. He was nominated for his first Oscar in 2012 for his leading role in the movie “Silver Linings Playbook”. He received his second nomination in 2014 for a supporting role in “American Hustle”. He received two nominations as an actor and producer in 2015 for his critically acclaimed role in “American Sniper”. Cooper was nominated for a Tony award in 2014 for the play, “The Elephant Man” which he previously performed at the Williamstown Theatre Festival and later went on to perform in London’s West End. Cooper made his commercial breakthrough with the lead role in the comedy, “The Hangover”. This October, Cooper will make his directorial debut with “A Star is Born” playing opposite Lady Gaga in which he also wrote alongside, Will Fetters and Eric Roth. The film will be released on October 5th by Warner Brothers.