Go Lokal! Opens 11th store location at Duty Free Philippines

Buying a pasalubong has just become easier, more convenient, and yes, more fun than ever with the recent launch of another branch of Go Lokal! —it’s 11th location—at Duty Free Philippines in Paranaque. Go Lokal! is a retail concept store showcasing quality local products created by Filipino micro, small, and medium enterprises. The project is a collaboration between the Department of Trade and Industry (DTI) and Duty Free Philippines Corp. (DFPC). “The biggest help we can extend to our MSMEs is by showcasing the talent and skill of the Filipino. In this manner we continue showing the world that Philippine made is highquality yet reasonably priced,” said Department of Tourism (DOT) Secretary Wanda TulfoTeo. The first Go Lokal! store that opened is located in Robinsons Place Manila. Since then, the store locations have collectively served 3.5 million customers, helping bring some P6.6 million earnings for local entrepreneurs, whose products are displayed on the Go Lokal! shelves. Go Lokal! stores are located in places that have high foot traffic. The new branch would cater mainly to balikbayan and other foreign visitors who want to unique money, carries Lokal! made home essentials journals, There buy Among from decors, are offers pasalubong the designs, and and also such Filipino local the something include desk toys, wearable products as value materials, backpacks, organizers. that work-study spirit. snacks for that have items Go and that purses, traditional different Also textile-based include and noteworthy wines salakot. shoes, shawls, and accessories as coffee stylish are well the as the products, speakers, “By ensuring and bar soaps, chocolates. that bamboo our foreign access locally-made to visitors the wide products, have array easy we of are also and identity ensuring as that a people our culture are shared world,” with Teo said. the rest of the DFPC Chief Operating Officer Vicente Pelagio Angala said they are proud to part of Go Lokal! and that it is their honor to help promote innovative and high quality products. Teo said: “To the men and women who have been involved in this project and to our local entrepreneurs who will get to showcase their products, may this day mark the beginning of a very successful venture—one that the DOT will support.” Kenneth M. del Rosario