Philippine Daily Inquirer

Spotted at SM Cinema's IMAX

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Wall-to-wall giant curved screens… State-of-the-art picture quality… and a world-class sound system. SM Cinema's IMAX experience has taken the magic of the movies to a whole new level.

And it's not surprising that the country's biggest and most immersive theater experience has drawn many viewers, including celebritie­s like Iza Calzado, Maxene Magalona and the Valenciano family, who were recently spotted taking time out from their busy schedules to watch their favorite films the IMAX way.

The Valenciano­s - Gary, Angeli, Paolo, and Sam like its "comfortabl­e seating, superb 3D quality with the brightest images, and amazing surround sound." They also like the "really cute merch at the snack time bar." Definitely, "IMAX is one of the best cinemas we've been to. Definitely watching out top movies here. We'll be back!"

At the same time, host Rovilson Fernandez is grateful for the fun time and "overall wonderful cinematic experience"at IMAX. Award-winning actress Iza Calzado, on the other hand, observes that, "I have to say, these action packed films are best seen on IMAX!"

After an exciting movie night with the family watching the latest of the X-Men film series, Maxene Magalona agrees with Iza that, "it's the best way to experience such an action-packed movie! Now I know… All blockbuste­rs should be experience­d only in IMAX theatres!"

Where bigger is better and pictureto-sound quality is king, more and more celebritie­s choose to indulge in the realistic, and larger than life IMAX movie experience.

With another exciting line-up of blockbuste­r, adventure films like Suicide Squad and Ben Hur this August, SM Cinema invites you to the world's most riveting and innovative movie-going experience at IMAX located at SM Aura Premier, SM Mall of Asia, SM Megamall, SM City North EDSA, SM Southmall, SM City Clark, SM City Cebu and SM Lanang Premier.

Whether 2D or 3D, IMAX's state-ofthe-art dual projection system delivers crystal-clear, lifelike images that create a visual feast so real, as if the moviegoers are part of the movie. Combining it with IMAX's digital remasterin­g enhancemen­t process, which enhances hundreds of details in every frame of the movie, the images are 60% brighter and 40% greater in contrast than any other regular cinema.

IMAX delivers 10 times more dynamic range than standard sound systems, meaning moviegoers can enjoy so much more of the films' edge-of-your-seat Goosebumps moments, sensations and sounds. With IMAX personaliz­ing each movie by working with the filmmakers on a unique and optimized soundtrack, you are guaranteed to hear it the way the filmmaker intended it to be.

The IMAX experience includes spacious private spaces -- from the grand lobby, the guests' very own ticket booth to their own Snack Time bar, you know you are in for an unforgetta­ble movie experience from start until end.

It's no wonder why celebritie­s are enjoying the superior choice for movie-watching. Expand your movie horizons, too at the IMAX Theatres, and enjoy the innovative and personaliz­ed theatre experience at SM Cinemas. Inquire or purchase your tickets now at www.smcinema.com or dial 4702222 for more informatio­n. Follow and like SM Cinema on twitter @SM_Cinema or on facebook at facebook.com/SMCinema.

 ??  ?? Elmo Magalona enjoyed a fun movie night with his family at IMAX.
Elmo Magalona enjoyed a fun movie night with his family at IMAX.
 ??  ?? Gary, Angeli, Paolo and Sam Valenciano enjoy the comfortabl­e seating, superb 3D quality and amazing surround sound at IMAX.
Gary, Angeli, Paolo and Sam Valenciano enjoy the comfortabl­e seating, superb 3D quality and amazing surround sound at IMAX.
 ??  ?? Enrique Gil and other celebritie­s rave about IMAX, the country's biggest and most immersive theatre.
Enrique Gil and other celebritie­s rave about IMAX, the country's biggest and most immersive theatre.

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