Ideal travel companion

Local online shopping site Avalon.ph brings to the country Field Notes, a line of notebooks for those who want to jot down thoughts as they explore. Designed for the intrepid, Field Notes are made to be both light and tough.

“The size of Field Notes makes it ideal for putting in your back pocket. It is not too thick for back pockets but the papers are thick enough to hold,” says Jasper Ong of Avalon.ph. The pocket notebooks measure 3½ x 5½ inches and come in packs of three.

Made for travel

Field Notes began production in 2008 when former snowboarder Aaron Draplin decided to make a modern-day version by hand of simple pocket-sized pads used by Midwestern farmers.

It has then developed a significant, almost cult-like following, with customers holding vigils in anticipation of the periodic release of limited-edition Field Notes.

In the Philippines, the product was recently introduced by Avalon.ph, which also sells signed books, limited—and first—edition books, hardto-find board games and specialty notebooks.

“While there are a lot of notebooks in the market, some people may want something special. We cater to those who go against the mainstream and want to go to extreme when they travel,” shares Ong.

Field Notes uses the tagline: “I’m not writing it down to remember it later, I’m writing it down to remember it now.”

Utilitarian notebook

The first line of Field Notes used graph paper. Today, Field Notes has ruled, plain and mixed paper (a combination of graph, ruled and plain in one 3-pack) variants as well. Aside from its iconic plain brown cover, Field Notes now comes in limited-edition Field Notes Colors and seasonal designs. Field Notes also has an 80-page Steno Book.

Printed in the back cover of every Field Notes product is a 5-inch ruler and a witty list on the many ways you can use your notebooks. The front cover has a space for contact details. It also has space for noting when and where you started and ended using a notebook.

The complete line of Field Notes products is available in the Philippines at www.avalon.ph.