Mega Prime Foods expands into drinks category
Mega Prime Foods, Inc. (MPFI), a subsidiary of Mega Global Holdings, has announced the acquisition of select assets of Goldshine Pharmaceuticals, Inc. (GPI) as it expands into the powdered drinks category.
In a statement, MPFI said that the new acquisition has added Goldshine’s flagship product Jimm’s Coffee Mix products to its expanding portfolio. Jimm’s Coffee Mix, a wholly Filipino brand with a 30-year legacy of excellence and innovation, is a leader in the functional coffee brand category.
It is known for providing added ingredients, ginseng, agaricus mushroom and Korean ginseng, that have health benefits.
MPFI, the largest subsidiary of Mega Global Holdings., is the company behind Mega Sardines, Mega Mackerel, Mega Tuna, Mega Prime and Primo Sparkling Juice.
“The acquisition is the company’s first foray into the powdered drinks category,” said Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods. The move includes the total portfolio of Jimm’s Coffee Mix, including its manufacturing arm, equipment and products in development.
“Jimm’s Coffee Mix's legacy of helping Filipinos achieve their health and wellness goals resonates deeply with our purpose at Mega Prime Foods,” Lim said. She added that the acquisition is a testament to Mega Prime Food’s purpose of creating brands that bring pride to Filipinos worldwide, the development is part of MPFI’S growth ambition for the next five years.
“Our family of brands have continued to grow through the vast network of Mega Prime Foods. And like our brands, we hope to have Jimm's Coffee Mix in every home."
For his part, GPI Chairman and President Jaime Serato said they are excited about the possibilities that Mega Prime presents for its brand and people. “This is a wonderful opportunity for growth and collaboration. We’re confident that Mega Prime Foods will blaze new trails for Jimm’s Coffee Mix,” Serato said. (Bernie Cahiles-magkilat)