The Woman Behind the Vision
Get to know the eye doctor and her legacy
In the Philippines, eye healthcare is not the topmost priority and it’s a long, ongoing process especially with the fast-changing business landscape before it becomes something larger than skincare but, according to Joy Go, assistant vice president for marketing and merchandising of Ideal Vision Center, it’s possible. Her belief and drive to get everyone to see clearly makes her a remarkable lady in the field of optometry.
Go, whose grandfather launched Ideal Optical, is confident and determined to achieve their goals. As head of branding, marketing, and merchandising, Go is also always finding new opportunities to explore, expand, and discover new solutions to make eye care accessible to everyone.
Despite growing up in a family of eye care professionals, Go’s involvement in the eye care industry is not a childhood dream. Her initial passion was on food which explains why she has a degree in Culinary Arts and Related Services. Her interest in eyewear and eye care was piqued only when she started working part-time in IVC.
The eye doctor also noted that being in the eye care industry gave her a meaningful purpose of taking care of other people’s needs and well-being. It has also become important to her to provide only the best vision solutions. “We always try to find the most advanced products, to offer more advanced and better products to our patients.”
To be able to do that, Go noted the importance of partnering with brands that share their vision. Hence, their partnership with Essilor, an ophthalmic company that offers complete vision solution through its wide range of products including Crizal, Transitions, and Varilux, gives them an opportunity to provide clients an access to world-class eye care products. “Partnering with Essilor for more than 32 years is the best move we made to improve our service to our customers. We at IVC, knows that Essilor share the same vision with us—to offer top-notch eye health care to Filipinos,” she said.
Aside from this vision, the eye doctor furthered about her personal goal on leaving a legacy in the eye health care industry. “It is my ambition, through IVC, to leave a legacy and be a part of every Filipino’s eye health care routine. It is a long and challenging path but we will never stop improving and finding solutions so that quality eye health care will be more convenient and accessible to all,” Go says.