CLI taps Ascott anew for serviced apartments

VisMin developer Cebu Landmasters, Inc. (CLI) has signed its third Serviced Residence Management Agreement with The Ascott Limited (Ascott), with the latest for “lyf Cebu City.”

In a statement, the firm said This will be a 153-room serviced residence targeted towards the booming local and foreign millennial market in Cebu City. The easily transformed into zones for workshops or social gatherings.

It will have a social kitchen is where guests can prepare home-cooked meals, take cooking classes and socialize while learning more about global cuisines from other residents.

With its communal spaces and co-working areas, “lyf Cebu City” will target technopreneurs, millennials working in start-ups and individuals from music, media and fashion.

The residence will offer a range of apartment designs from 16 to 60 square meters in Base Line Prestige, the third tower of CLI’s Base Line Center, a mixed-use development in the heart of Cebu City whose Towers 1 and 2 already topped off and are expected to be completed in 2018.

“The growth potential offered by tourism is very promising and we are happy to be teaming up for the third time with The Ascott Limited in this project set to introduce new industry benchmarks,” said CLI Chairman and CEO Jose R. Soberano III.

He added that, “Cebu Landmasters is committed to bring the latest to our VisMin markets, especially the influential and flourishing millennial generation, and to the other markets where hospitality continues to be in demand.”

Two other CLI properties will carry Ascott’s brand Citadines catering to leisure travelers and young professionals who are increasingly on the move. agreement will bring CLI’s hotel portfolio to around 600 rooms in four years.

“lyf ” is Ascott’s latest brand designed for the growing wave of millennial and millennial-minded travelers. Going beyond traditional hospitality concepts, “lyf” provides accommodation designed to promote collaboration and connection in a community.

It will have Connect communal spaces, co-working areas that can be