Cropin partners with True Digital Solutions to accelerate digital transformation, future-proof farming in PH

CROPIN, the agritech pioneer who has built the first global Intelligent Agriculture Cloud, and True Digital, a leading telecommunications and digital services provider, have partnered to help accelerate much needed digital transformation of the agricultural ecosystem in Philippines and other South-east Asian countries. Cropin and True Digital have identified the Philippines as a core growth market as the country’s agriculture economy is grappling with a host of challenges. The partnership will formulate digital strategies to redefine the legacy agri-food value chain and empower agri-businesses and farmers in the country to improve efficiency, productivity, profitability, and sustainability of their farming operations.

Philippines agriculture segment has a huge potential to scale up the existing agricommodity produce and multiply the current $7 billion agriculture export. In order to accelerate the country’s vision to achieve self-sufficiency in major agriculture crops and scale exports, farmers in the country need to be empowered with tech enabled modern agriculture and Climate Smart practices. Cropin has digitized 16 million acres of farmland globally, improving the livelihoods of more than 7 million farmers.

The sector is beset by various challenges including shrinking rural population, resource use inefficiency, post-harvest losses, poor quality of produce, climate change, pandemic induced challenges, and unsustainable farming practices-all resulting in low productivity and incomes. Leveraging the Cropin platform, Philippines’ rice, corn, sugarcane, coconut, pineapple, banana, mango and other agriculture sub-segments can increase farm productivity by 20% to 30%, resulting in significant improvements in farmer income and profitability. This can have a significant impact on the region's economic progress, social upliftment, food security, and futureproof farming in the Philippines.

According to Sujit Janardanan, Chief Marketing Officer at Cropin, “Agriculture in Southeast faces critical challenges on account of social and economic trends, climate change, and other factors. Through our partnership with True Digital, our objective is to expand the reach and impact, and accelerate digital transformation that will benefit all stakeholders in the agriecosystem. We are committed to delivering a positive impact on the lives of farmers, supporting the government’s vision and becoming a partner of choice for the agrifood businesses in the region”

Sulabh Dhanuka, Head of International Digital Solutions, True Digital Group, said, “By combining Cropin’s technology with our existing digital innovation and deep understanding of the local market requirements, we intend to bring a positive impact on the country’s agriculture landscape.”