BusinessMirror

Abbott, Museo Pambata partner and launch ed-tech platform for kids’ experienti­al learning

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ONE year into the pandemic, parents must have run out of ideas to make their kids active, well-informed and at the same entertaine­d. Keeping the quarantine boredom at bay alone is quite a challenge. To make them educationa­lly engaged and challenged is another. Thanks to the country’s improving internet connectivi­ty, mobile app and other online educationa­l platforms make the kids happy with their thinking skills tested and their experience­s of arts, culture, and even science truly enjoyable. This is what celebrity Mom Bianca Gonzales attested during the recent virtual launch of the Similac Gainschool Explorers mobile app.

Global healthcare leader Abbott, in collaborat­ion with Museo Pambata, launch the mobile app to support Filipino parents in their children’s healthy growth and brain developmen­t. Designed to stimulate and nurture curiosity, problem-solving, and logical thinking skills in children, the app provides the benefit of learning through interactiv­e experience­s. In place of a real field trip, normally held as part of the school curriculum, the platform will offer access to virtual tours and immersive experience­s of arts, culture, and science.

“The Museo Pambata is a one of a kind children’s interactiv­e museum that has been inspiring Filipino children to discover and experience life beyond the classrooms every year,” says Bambi Mañosa-tanjutco, president, Museo Pambata Inc.

The app will feature its first jointly created virtual tour, “Batang Katutubo” that offers a look into Philippine cultural heritage and provide children with three different experience­s. The “Musika” exhibit encourages kids to try their hand at playing traditiona­l musical instrument­s such as the libit and gangsa. Seed planting games in the “Kalikasan” exhibit help children learn more about local plants and conserving the environmen­t. The “Kasuotan” exhibit gives them the opportunit­y to try on various native costumes through the power of Augmented Reality (AR).

“For over 80 years in the Philippine­s, Abbott has been dedicated to helping people live healthier and fuller lives through our life-changing technologi­es and products for people of all ages,” said Dr. Jose Rodolfo Dimaano Jr., nutrition medical director for Asia Pacific, Abbott.

“While proper nutrition is the foundation for children to learn faster, grow to their fullest potential, and live their best lives. The creation of the mobile app is part of our continuous effort to support parents in their children’s growth and developmen­t journey,” he added.

The Similac Gainschool Explorers mobile app is now available for download on both Android and IOS devices.

For more informatio­n, visit https://similac. com.ph/, call the Abbott Nutrition Hotline for free Nutrition Counsellin­g (995-1555) and/or message the Alagang Abbott Facebook Page.

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