PANA board of directors and PANA Foundation board of trustees announced
THE PHILIPPINE Association of National Advertisers 2022 directors and officers were officially inducted by Hans Sy of the SM Group in a virtual ceremony with the association members and industry partners in attendance last Jan. 27.
Mr. Sy also served as the keynote speaker sharing invaluable and inspiring messages of hope and optimism. Hidylin Diaz, Philippines First Olympic Gold medalist, also graced the occasion rallying the brand builders to be resolute to defy all odds.
As Hans Sy puts it, “It is in these challenging times that opportunities arise, when one stays positive. In good times, we work hard; in bad times, we work harder. We continue to move forward knowing that many businesses, tenants, partners, customers and employees depend on us. We protect these relationships even with disruption. Our focus is the spirit of service. Through ups and downs, we continue to provide the community’s essential needs.”
He added, “As a staunch promoter of business continuity practices that are a result of planning ahead to remain resilient and sustainable during disasters, we face 2022 with innate positiveness and we encourage everyone to do the same. Our collective effort will definitely result in a better normal. Take to heart all the learnings from the difficulties, realize that all of us have roles to play and all of us have strengths to share.”
He continued to invite everyone “to learn from each other and find opportunities to help one another”. His parting words were to be positive, be agile, do things with speed and affirm commitment to service and sustainability. To him, these are the ways to a shared better normal.
Elected as the new PANA president, Maye Yao Co Say shared her vision for the year. She said that being an active PANA member has afforded her access to valuable insights, genuine advice and a lot of growth opportunities which were all great for an SME like Richwell Phils. Group of Companies.
Now that she has been given the opportunity to serve, Ms. Yao Co Say vows to evolve PANA’s role of championing responsible brand building into three I’s namely Impact, Integrity and Innovation. By this, she means members’ common interests in marketing communications and brand building strategies will be advanced in the learning sessions with concrete performance based strategies. She envisions more collaboration with government and other related industries to address pertinent and challenging issues like disinformation and fake news.
Further, she advocates going beyond campaigns and creatives towards profits, purpose and human building activities. Viewing the new year as a time to review, reset and revitalize, she emphasized the importance and relevance of a strong industry organization like PANA.
The officers of the PANA board include the following: Adi Timbol-Hernandez (McDonald’s Phils.) as vice-president, Blen Fernando (MagnaAnimaTeachers’ College) as corporate secretary, Mick Atienza (Smart Communications, Inc.) as treasurer, Joy Jolingan (Nestle Phils.) as PRO, Agnes Hernia (Rebisco) as auditor, as well as the other distinguished directors: Andrew Ahorro (Kolin Phils. Int’l, Inc.), Julie Balarbar (De La Salle University), Ron Molina (Ginebra San Miguel), Jonjon San Agustin ( SM supermalls), and Marc San Juan (Julie’s Bakeshop).
Blen Fernando continues to be the chairperson of the PANA Foundation, the heart of PANA. This year, she announced that PANAF will endeavor to embark on fewer yet bigger and bolder outreach projects. PANAnaw, the student competition for the best brand building campaign among colleges and universities which has been in place for the last two decades, remains top of the list.
Through this program, she hopes to continue molding young minds in terms of skills and values most appropriate to the industry and the nation. Further, she called on all her trustees to be transformational leaders with a deepened sense of commitment by giving their talent, time and sometimes even treasure, to create a purposeful journey. With Hidilyn Diaz as the role model to illustrate the epitome of leadership, excellence, determination and integrity, Ms. Fernando convincingly conveyed a message of hope and courage for a better normal. As Hidilyn succinctly put it, “Sa huli’t huli, tayo po ay magtutulungan, hindi lang para sa ating sarili kundi para sa Diyos at para sa bayan.”
The Foundation officers are as follows: Ron Molina (Ginebra San Miguel) as vice-chair, Mike Villa-real (Veterans Bank) as corporate secretary, and Alan Fontanilla (Served Manila) as treasurer, and the other noted trustees include: Andrew Ahorro (Kolin Phils. Int’l, Inc.), Carlos Bacani (Peerless Products Mfg. Inc.), Celina Matias (Phoenix Petroleum and Family Mart), Len Pozon (Pioneer Insurance), Nina Angela Tioseco-Reyes (Siemens Healthcare Inc.) Albet Buddahim (Katapult Digital Corp.), and Gigi Tibi (RadManila Comms Inc.).
PANA is one of the pioneer and distinguished organizations in the country comprising close to 300 members from various multinational and local companies engaged in advertising and brand building. In the 64 years that it has been in existence, PANA continues to provide leadership, guidance and support in the promotion of effective, truthful and responsible marketing communications in the Philippines. To date, it has remained true to its mandate of championing self-regulation, protecting consumer interests and advancing the practice of brand building to global standards.
For companies interested to be PANA members, please visit https://pana.com.ph/ online membership application. For more information, follow PANA through FB https://www.facebook.com/ PANAbrandbuilders, Linkedin https://www.linkedin.com/ company/panabrandbuilders and Twitter twitter.com/panaadedge.