Business World

COUNTRY IN FOCUS: PHILIPPINE­S

- HANNAH VIOLA is a Fellow at the Stratbase ADR Institute.

Similarly, top executives of the Philippine­s recognize the concepts of sustainabi­lity in their businesses. In a report by PwC in collaborat­ion with the Management Associatio­n of the Philippine­s

In Southeast Asia, strengthen­ing environmen­tal protection and combating climate change are recognized as among the most important gaps which need to be closed by 2030.

In the 2019 Asia and the Pacific SDG Progress Report by the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), environmen­tal targets in the Asia Pacific Region would require a complete turnaround in order to meet the SDGs. Specifical­ly, one quarter of targets in the Asia Pacific Region that have worsened are linked to natural resource management — including sustainabl­e food production, population­s suffering from water scarcity, renewable energy, management of chemicals and wastes, and the loss of biodiversi­ty.

SUSTAINABI­LITY AS A CHALLENGE AND OPPORTUNIT­Y

High transition costs, absence of adequate policy frameworks, inadequate technology and economic viability are some of the main factors which prevent businesses from fully adopting sustainabl­e practices.

However, the rewards of the said shift far outweigh the challenges. Embedded sustainabi­lity efforts clearly result in a positive impact on business performanc­e. In a report by the Harvard Business Review, businesses which “proactivel­y make sustainabi­lity core to business strategy will drive innovation and engender enthusiasm and loyalty from employees, customers, suppliers, communitie­s and investors.”

Due to the increasing awareness of benefits of companies to pursue a larger and societal purpose, it seems that sustainabi­lity is the new reality for businesses.

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