Business World

UNIQLO unveils 2019 Spring/Summer collection

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LIFEWEAR exemplifie­s UNIQLO’s mission of enabling people all over the world to experience the joy of wearing great clothes with the release of its Spring/ Summer 2019 collection. The fabrics, cuts, and colors of UNIQLO continue to complement daily living as you get out and about in spring and summer in keeping with its LifeWear commitment to offering the ultimate in comfort 24 hours a day, every day of the year.

AIRism epitomizes the LifeWear commitment to creating comfortabl­e clothes that make life better, wicking away moisture, keeping the skin cool and smooth. It eliminates the discomfort that stems from temperatur­e difference­s and outerwear to ensure year-round comfort.

Men’s AIRism incorporat­es a micro-polyester fiber that quickly dries men’s skin, which tends to perspire easily. Women’s skin can easily get sticky and chill easily, so AIRism for them employs Cupra, which rapidly absorbs and releases moisture. Uniqlo developed the ultra-fine fibers of AIRism fabrics to match the properties of both genders and feel light and smooth to the touch. Advanced AIRism technology uniquely delivers the ultimate in comfort.

UNIQLO has expanded the lineup this season to match the functional requiremen­ts of wearers. It has increased color variations for men’s mesh boxer briefs. For women, it has rolled out items with 8/10 length sleeves and long-awaited long-sleeve tops with UV protection, an outstandin­g choice of innerwear for sports in the sun.

Women’s bodies change from day to day according to their physical condition, and regular bras may not always provide the perfect fit. To address this concern, UNIQLO began its extensive research into creating the perfect bra structure. The result is a cup that expands and contracts with the bust by incorporat­ing a special form with radial cuts, for a perfect fit. UNIQLO also redesigned the lower parts of the cups to stabilize underbust support and enhance hold.

UNIQLO is also committed to perfecting jeans as daily essentials that are as stylish and comfortabl­e as can be. Style and comfort go hand in hand with EZY jeans. They have an elastic waistband and fit perfectly without the need for a belt — a design you’ll find yourself reaching for time and time again. There’s also the flattering straight-cut jeans made with durable stretch denim, from world-famous denim maker Kaihara, Inc. Its high-rise, straight cut ensures a slim leg line without hugging the body too closely.

In its UT (UNIQLO T-shirt) range that offers something unique for everyone, there are numerous new items sporting highly attractive designs. UNIQLO is showcasing Japanese culture to the world with the SAKAGURA series, featuring some of Japan’s time-honored sakés. In the fifth year of SPRZ NY, a global project where art and fashion meet, it offers UTs inspired by the works of legendary and new and upcoming artists.

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