FCMB Restates Commitment to Deepen Capacity
The Chief Executive of Corporate Shepherds Limited, Mr. Idorenyen Enang, has urged journalists in Nigeria to adopt creative thinking and innovative skills in order to meet the demands of today’s fastpace age to effectively discharge their responsibilities.
He also advised them to always ensure due diligence and uphold the ethics of the media profession in line with global best practices. These, he said are on account of the importance and influence of the media on the society.
Enang, made the call at a media parley organised by First City Monument Bank (FCMB) Limited for financial journalists in Lagos recently. The interactive forum was part of the bank’s initiatives to further promote excellence, build capacity of media practitioners, spur ideas, deepen relationships and appreciate their role in the dissemination of quality and balanced communication within the country and beyond.
Speaking on the topic: ‘’Raising the Bar’’, Enang, who was the guest speaker, stated that considering the ongoing challenges and reforms in the country, a lot was expected from the media, especially financial journalists, in terms of creative thinking, analysing facts and bringing innovation to bear. According to him, “It is imperative for media practitioners to re-create a mental shift and a transformational mindset that will boost their growth from being ‘just correspondents’ to agenda setters and solution providers.”
Enang, a former Managing Director of Samsung Nigeria and Marketing Director of Cadbury Nigeria Plc, added: “It is important to emphasise that boosting creative and innovative abilities takes at- tentive practice. Creativity is the development of ideas; innovation is the execution of those ideas. So, we cannot be innovative without first learning how to think creatively. Recognising and honing one’s creative potential is a process.”
He therefore urged media practitioners to expand the frontiers of their knowledge base by adopting practices that would enable them reinvent themselves and the entire media industry in order to contribute significantly to national development.
The guest speaker described financial journalism as a critical segment that required in-depth knowledge and understanding of the dynamics of socio-economic issues and the environment; hence journalists in this area need to think outside the square by being more creative in their thinking, innovative.