Efritin.com Promises Protection, Quick Delivery
A new entrant into the market, Efritin.com, has promised to redefine the Nigeria online marketplace. The virtual marketplace where used goods are traded between sellers and buyers was recently launched at a media event in Lagos with a promise to change consumers’ experience.
Explaining the choice of Nigeria, Chief Operating Officer of Saltside Technologies of Sweden, Mr. Babak Tighnavard, said Nigeria was carefully chosen after considering a number of business factors like the size of economy, the large population and fast growing mobile internet usage. He said the new platform is a classified ads platform owned by Investment AB Kinnevik of Sweden and managed by Saltside Technologies.
“Our investors are already here with Konga and we see a big opportunity. What we are providing is a safer online platform where buyers and sellers can transact. Simply stated, we are providing a marketplace for used items of good quality in Nigeria,” Tighnavard emphasized.
The company, he said, started operations in August 2011 in Sweden and has spread its market network across other continent. “Saltside Technologies has the largest classified market sites in Bangladesh, Ghana and Sri Lanka. Everything we do is localised. We source our staff from the local market where we operate, creating value to such economy. Here in Nigeria we have created jobs for the Nigerian workforce numbering over 100, and we are still recruiting more as we spread to other states in Nigeria”.
Speaking on the brand DNA of the company, Head of Efritin. com in Nigeria, Mr. Zakaria Hersi, said that the firm is offering unique services that provide a safer interaction between sellers and buyers, proper verification of sellers and direct delivery of goods from sellers to buyers.
He said: “Our platform provides opportunity for price bargaining between buyers and sellers, and buyers only pay when goods are delivered and are satisfied. We bring safety and trust into the virtual marketplace transaction in Nigeria.