Truecaller introduces message translation, others

Truecaller has rolled out Call Reason, Schedule SMS and SMS Translate as Truecaller’s core proposition of making communication safer and more efficient for their users, the company said in a statement on Wednesday.

Call Reason enables users to set a reason for their call, enabling the receiver to check what the call is about, whether the incoming call is personal, business or something urgent. This would increase pick up rates, especially when callers are calling from new numbers, the statement added.

“The new ‘Schedule SMS’ extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings, or what groceries you need to pick up at the end of the day. Additionally, the SMS Translate feature allows users to instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM). All these features will be free for all consumers,” it said.

Chief Product Officer at Truecaller, Rishit Jhunjhunwala, said, “We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information.”