Chivita 100% Limited Edition packs create excitement

New Chivita 100% Limited Edition packs, featuring leading football stars, have been generating buzz and a lot of excitement from soccer fans, fruit juice consumers and marketing communications observers’ across Nigeria. The packs have drawn favourable reviews for their ability to build affinity by creating an opportunity for consumers to identify with renowned football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial, who know the importance of a healthy and complete breakfast.

Introduced as part of the “Breakfast with the Stars” campaign, the Chivita 100% Limited Edition packs are a great way of encouraging a healthy lifestyle, while providing inspiration to achieve 100n per cent success. The Chivita 100% Limited Edition packs seek to motivate, and drive aspirational connection between consumers and their favourite football stars, as well as promote active lifestyle through a complete breakfast and celebration of 100 per cent achievement.

Sola Bamgboye, a dietician, stressed that like many Nigerians, he was very passionate about football. He noted that by bringing renowned football icons to the breakfast table, the Chivita 100% Limited Edition packs were a fascinating way of maintaining connection to the game whilst promoting complete breakfast habits for individuals and families.

For Chidi Nwani, a brand analyst with Adage Marketing Consult, brands more than ever before were making conscious efforts to align with the aspirations of consumers.