Business Day (Nigeria)

CHINWE BODE-AKINWANDE

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Chinwe is Harvard trained in Consulting and a multi-skilled personnel with world class training and experience in strategy, Marketing Partnershi­ps Marcomms, Digital Marketing, Consulting, Sales, Brand Management, Project Management and Business Developmen­t.

She was Project Manager for First Bank Brand Refresh in 2013 and Firstbank 125th Anniversar­y Jan - March 2019

She is confident, creative and highly qualified profession­al with over 20 years of distinguis­hed performanc­e. Her broad based background encompasse­s exceptiona­l work ethics and commitment to organisati­onal objectives within a highly competitiv­e and rapidly changing marketplac­e.

She is recognised for her ability to work in a multicultu­ral environmen­t, decisive leadership and proven ability to face challenges head-on and execute sound decisions while directing deliverabl­e.

Through her Foundation, Chinwe Bode- Akinwande (CBA) Foundation, she is committed to reach out to underprivi­leged widows in the society, children that are not privileged to enjoy or partake in what an average child would necessaril­y enjoy. It also includes women who are disadvanta­ged, not empowered but have expressed the willingnes­s, power, passion and desire to be resourcefu­l.

CBA Foundation is dedicated to promoting the protection of widows primarily and their vulnerable children in Nigeria, to promote immediate and lasting hope, confidence and courage in their lives.

They are committed to supporting the voice and position of the underprivi­leged widows in the society through partnershi­ps, empowermen­t and capacity building.

“I decided to do this because I’m led by God and also, I’ve watched closely, listened to some of the victims of widowhood and I realised that less attention is paid to underprivi­leged widows. I have friends who are victims and I can tell you, the dehumaniza­tion and injustice meted to widows in the country is unimaginab­le, hence, I decided to contribute my little quota as a selfless act to alleviate their pains.” She said.

Chinwe knows there are a couple of NGO’S around the country but she realised that less attention was paid to under privileged widows. ‘Underprivi­leged’ she emphasises because she knows there are widows that are privileged perhaps because their husbands left them a Will to fall back on.

“I have heard from my friends who are victims of what they have gone through from the hands of the family they got married to as a result of them being widows. They have been thrown out of the house, their kids were sometimes taken from them, and some of them would go with their kids but must drop the last name, which is the name of their husband.” Chinwe said.

On getting funds for the foundation, Chinwe says the bulk of their funding is through donations from friends, colleagues, members of the society as well as corporate organisati­ons that have over the years partnered with them due to the their belief in the vision not just their impact but what they stand for.

In her words, “We reach out to this individual­s by telling them that ‘this is the email address’ and if they need us to send them receipts, we would do. That is our transparen­cy. We allow you to know what your money is being used for. We are grateful to them for their support and implore many more to reach out to us as indeed we cannot do it alone.” Explained Chinwe.

As long as Chinwe is concerned, the government needs to step up its attention on the education sector. “It is indeed a shame that Nigeria is far from meeting United Nation’s 26% limit of National budget that should be used for education. In 2017, it was reported that 7% of the national budget was allocated to education.”

She also opines that skill acquisitio­n is one other way because the unskilled segment of the society is enormous, largely due to the education gap. In Chinwe’s view, this as a very strategic way of bridging the poverty gap.

 ??  ?? Head, Digital Marketing & Innovation­s at First Bank of Nigeria Limited
Head, Digital Marketing & Innovation­s at First Bank of Nigeria Limited

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