Hamilton Sevens

Prior to and throughout the HSBC NZ Sevens in Hamilton, I have endeavoured to be available, open and honest with the many media who have contacted me. This reflects my personal values and style. So it is with real disappointment that I have read the [opinion column] by Max Christoffersen on February 10.

Let me set the record straight on facts and clarify his perspective:

1. Hamilton City Council took no financial risk. A six figure payment to NZ Rugby by 37 South Events secured the event for the city. The financial success was underwritten by 37 South Events way before the event became a success.

2. The event had a total cost budget of

$2.5 million with around $1.5m being spent in Hamilton.

3. The council will receive a substantial six-figure income from hosting the event at the stadium. In my judgment, this income will not only cover the costs, but provide a surplus to council.

4. On television, empty seats appeared at various stages of the event as fans moved between the sport on the field to the various other entertainment in the venue. This is a deliberate strategy to provide a mix of sportainment that modern events of this nature require.

5. Ticket prices ranged from $67 to $97 for two days and single day tickets could be purchased.

I am proud to say that we turned this event around. We accepted the risk and have made a return. Many other Hamilton businesses have made income from the Sevens, and new money has flowed into the city. We employed charitable and community organisations with over $76,000 being paid to these groups.

Hamilton ratepayers have not paid, they have gained. Gained financially through the surplus outlined, gained socially through the event and the spirit that we showed the rest of New Zealand and the world, and gained through the pride in the city we all call home in delivering a fantastic world class event experience.

Dallas Fisher 37 South Events, Hamilton