Get a big slice of the pie

A WORD to the ‘‘Wiseys’’ – one of Hawke’s Bay’s best-known familyowned pie shops and bakeries is for sale by negotiation.

Wisey’s Pies, in the industrial Napier suburb of Onekawa, has been putting out crusty comestibles for 10 years.

It has an A-grade food safety rating and last year turned over $1.3 million (according to Food Standards Australia New Zealand, Kiwi bakers produced 66 million pies in the 2016 calendar year).

Since 2012, the bakery’s revenues have increased by 25 per cent while gross profit rose 14 per cent over the same period.

Gary Wise, of Bayleys Hawke’s Bay, says the business has two complementary revenue streams: retail and wholesale supply to schools, cafes, clubs and caterers.

‘‘While there is excellent penetration in the Napier wholesale market, there is the potential to expand sales to the wider Hawke’s Bay region, similar to what Maketu Pies has achieved from small beginnings in a Bay of Plenty town to now having a presence throughout the North Island.

‘‘From a retail perspective the business benefits from being totally vertically integrated – selling everything it makes on site and therefore having to avoid buying in finished product.

‘‘Wisey’s is the biggest baked goods shop in Onekawa, and is well-supported by the high volume of foot traffic consumers working in the surrounding industrial premises.’’

The sale includes commercial ovens, walk-in chiller rooms, dough mixers and ingredient preparation cookers, cooling racks and display cabinets.

Wise says all the equipment has been maintained to a high standard, as has the publicfacing retail floor space.

The bakery operates from leased, purpose-built 670-square-metre premises, where it also serves espresso coffee and makes muffins, doughnuts, pastries, rolls and sandwiches.

There is ample off-street parking for customers and staff (the business employs seven fulltime bakers and service personnel, and two part-time staff for the Saturday morning shift; the bakery is closed on Saturday afternoons and Sundays). Wise says the Wisey’s Pies brand is renowned for its support of local sport, from sponsoring the Napier stock car competition at Meeanee Speedway to backing the Taylor Hawks basketball team in the professional National Basketball League.

For more information, contact Gary Wise on 021 022 66272 or at: gary.wise@bayleys.co.nz