The New Zealand Herald

Ivanka Trump’s India visit raises questions about her brand

- Muneeza Naqvi in Hyderabad

Ivanka Trump is making a significan­t solo outing by headlining a business conference in India, but her trip highlights questions about whether her message of empowering poor women matches her actions.

Trump landed in the southern city of Hyderabad yesterday and was scheduled to make the opening address at the Global Entreprene­urship Summit later in the day.

The city has cleared away beggars and filled potholes ahead of the visit by Trump, the daughter of United States President Donald Trump and a senior presidenti­al adviser. Indian Prime Minister Narendra Modi was to join her at the opening and then host her for dinner at the luxurious Falaknuma Palace Hotel.

Many in India are excited about Trump appearing at the conference, which is being co-hosted by the US and India.

“It’s cool that she’s coming,” said Amani Bhugati, a medical student. “She’s glamorous, beautiful and powerful.

“It’s like a combinatio­n of Hollywood and politics.”

Others marvelled at the improvemen­ts made around the city.

“All new,” said Gopal, a taxi driver who gave only his first name.

But he also pointed to the potholes that remain on many smaller streets. “She’s not coming here, so they didn’t fix it,” he said.

More than 1200 people are expected to attend the three-day conference, including Cherie Blair, the wife of former British Prime Minister Tony Blair and head of the Cherie Blair Foundation for Women.

Yet the conference’s focus on female entreprene­urs raises questions about some of the commercial decisions made by Trump and her famous namesake brand.

Critics have excoriated her for failing to use her leadership role to call out labour and human rights abuses, particular­ly in China, where the bulk of her US merchandis­e ships from. And they say she has failed to take a public stand on alleged abuses in her brand’s own supply chain.

Trump stepped back from day-today management of her brand before taking on an official role as White House adviser, but still retains an ownership interest.

Abigail Klem, president of the Ivanka Trump brand, has called supply chain

integrity “a top priority”, but the brand has not joined the growing number of companies that publicly identify their manufactur­ers.

A September investigat­ion by the Associated Press showed that Trump’s supply chain has become more opaque than ever since she took on her White House role, making it impossible to know who her company is doing business with around the world. The brand has said supply chains are the responsibi­lity of its licensees.

Earlier this month, 23 rights groups signed a letter urging Trump, her brand and two licensees to publish the names and addresses of suppliers. They also demanded that the Chinese Government not prosecute three activists detained this year while investigat­ing the brand’s supply chain, and allow independen­t monitoring of factories.

In India, the clean-up of Hyderabad, a southern technology hub, started a month ahead of the conference, when the city began rounding up several hundred homeless people and beggars.

Officials said the drive against begging was launched because two internatio­nal events were taking place in the city — the entreprene­urship summit and the World Telugu Conference in December. Begging is a criminal offence in India and can be punished by as much as 10 years in prison, although the law is rarely enforced.

Beggars tend to crowd around cars at traffic lights, knocking on windows and asking for food and money. They include children as young as 5, who weave through dangerous traffic and often perform small acrobatic acts.

At least one traffic overpass on the road that leads to the city from the airport has been painted in the colours of the rainbow. At night, laser beams dance across the overpass, turning a routine traffic stoplight into a psychedeli­c experience.

The annual entreprene­urship conference has a theme this year of “Women first, prosperity for all”, and involves networking, mentoring and workshops.

Trump is expected to host at least two panel discussion­s, where she will be joined by Indian Defence Minister Nirmala Sitharaman, before leaving later today. She is not planning to address the media during the trip.

 ?? Pictures / AP ?? Security in Hyderabad has been tightened for Ivanka Trump’s visit and the summit.
Pictures / AP Security in Hyderabad has been tightened for Ivanka Trump’s visit and the summit.
 ??  ?? Workers have been decorating buildings, fixing potholes and clearing away beggars ahead of this week’s summit in Hyderabad.
Workers have been decorating buildings, fixing potholes and clearing away beggars ahead of this week’s summit in Hyderabad.

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