Nelson Mail

Facebook? Nah, that’s for mum

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Millenials ditch social networks for ones that meet their needs, not their parents’, writes

literature because it wouldn’t get me a job.

Which raises the point: what are the job prospects of young millennial­s? Mathiesen, who trained as a lawyer, saysthe traditiona­l career trajectory has changed.

‘‘Millennial­s will have up to 16 different jobs in their lifetime,’’ she says. ‘‘They are comfortabl­e with packaging themselves up and showcasing a set of skills to future employers.’’

That trend makes soft skills all the more important. ‘‘BlackCap can help a student nurture and showcase soft skills, such as empathy, leadership and community participat­ion,’’ she says. It may even lead to an evolution of the social media influencer model.

Being an online influencer usually means attaining a form of celebrity on Instagram or Twitter. But Mathiesen thinks we’ll see influencer behaviour turn into to something more meaningful and profession­al.

‘‘A new generation of youth influencer­s as subject matter experts has arrived,’’ she says. She points to the increasing number of ‘‘millennial and Gen Z leaders of youth movements, change makers in social enterprise, community role models, innovators and inventors.’’

So Facebook and LinkedIn, watch out.

Those tools, built by and predominan­tly used by baby boomers and Generation X, have begun to fail us. Millennial­s are unimpresse­d. So much so, they’ve started to build their own tools.

What better way to cater to the needs of a new generation.

Richard MacManus (@ricmac) founded tech blog ReadWrite Web in 2003 and has since become an internatio­nally recognised commentato­r on what’s next in technology and what it means for society. This is his last column for Stuff.

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