Unlock the ultimate music experience of a lifetime

UNFORGETTABLE experiences are things that add sparkle to the daily grind. In that sense, music plays an important role, allowing us to share our feelings and interests with our nearest and dearest.

That’s exactly what Heineken is trying to achieve for its customers, via the brand’s Live Your Music international movement, which made its local debut in January.

The latest Live Your Music experience is happening on Dec 8 at KL Live, Kuala Lumpur, which will feature established Dutch DJ Tiësto in command on the decks performing thumping sets, guaranteeing a great night of dancing and partying.

The party continues at KL Live the following night, Dec 9, this time, featuring the hottest Asian musical talents from contemporary management company 88Rising.

Performers include Rich Chigga ( top, right), Higher Brothers ( left), and Joji, with local music insiders Jhin, Flipze, and DJ Vin.

These two events are part of the 100 music experiences in the Live Your Music agenda, that can be unlocked by consumers when they enjoy a drink of Heineken throughout this month.

To unlock passes to these events, simply purchase a 330ml bottle or glass of Heineken beer at participating outlets – each drink will earn you one point – and receive a scratch card with a unique code.

SMS that code along with your name and IC number, and your point will be added to the Heineken Live Your Music Leaderboard. The leaderboard lists the 200 leading Live Your Music superfans.

The higher the number of points collected, the bigger the experiences. You will be able to check your ranking in real-time through the Heineken website.

The grand prize up for grabs is an all-expense-paid, music-packed journey to the US, curated exclusively by Heineken.

Other prizes include VIP treatment to the two parties by Tiesto and 88Rising, as well as to a major dance event, Sensation The Ocean of White, in Jakarta in February.

For more, visit Heineken Malaysia Facebook page or website.