Honma appoints exclusive distributor
Distributorship to cover all Japan firm’s products
MST Golf has been appointed the exclusive distributor for the luxury Honma brand in Indonesia.
This partnership extends the successful collaboration between MST Golf and Honma, as MST Golf was first appointed the exclusive distributor for Honma in 2016 for Malaysia.
The distributorship for Honma by MST Golf covers all Honma products, including the Beres, Tour World and Honma apparel.
Recognised globally as one of leading luxury golf brands, Honma’s Beres luxury line caters to golfers who seek ultimate craftsmanship and luxury equipment, while the Tour World collection is known for its high-performance golf equipment.
Aimed at elevating the game of golf with the highest levels of artistry, quality and innovation, Honma is renowned for creating quality clubs for golfers across all skill levels, Honma said.
“The strategic expansion of the distributorship is poised to elevate the presence of Honma in the Indonesian market.
“MST Golf Indonesia plans to establish dedicated Honma shopin-shop sections within MST Golf stores and wholesale to the key local retailers as authorised Honma retailers, providing an immersive and personalised shopping experience for golf enthusiasts.”
Expressing enthusiasm for the secured distributorship in Indonesia, MST Golf Group chief executive officer Ng Yap said: “We are honoured and excited to be appointed as the exclusive Honma distributor in Indonesia, which we believe is the biggest market in South-east Asia.
“We are committed to enhancing the brand’s position and visibility, establishing Honma as a complete luxury golf brand with a range of exceptional products, including golf clubs, apparel, accessories and other golf lifestyle items.”
Ng added: “Our goal is to expand the luxury golf market segment to a younger generation of golfers, offering custom fitting services for Honma clubs, especially the Tour World products.
Honma is currently available at 25 MST Golf stores in Malaysia and three in Singapore.
Following MST Golf’s regional expansion plans into new geographical areas, the distributorship will cater to upcoming stores in the country.
Notably in December 2023, MST Golf inaugurated its first outlet located at La Piazza, Kelapa Gading in Jakarta, marking the commencement of its presence in Indonesia.
The Group has further identified several strategic locations in prime areas, all set to be unveiled this year.