The Star Malaysia - Star2

Nature’s true beauty for your skin

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A Seoul-based beauty brand, Aprilskin is making its appearance in Malaysia exclusivel­y at Guardian stores.

Aprilskin, with the tagline your everyday Spring, is South Korea’s award-winning skincare and beauty brand founded by Kim Byunghoon and Lee Jukwang, both of whom were named to 2017’s class of Forbe’s 30 under 30 Asia.

Coveted for its overall effectiven­ess in giving natural, dewy and radiant complexion­s, its availabili­ty in Guardian makes it easy for skincare enthusiast­s to buy sought-after online K-beauty products.

Founded in 2014, Aprilskin gained popularity shortly after the launch of its Signature Soap Original, a deep cleansing natural soap.

The brand gained its internatio­nal fame with its products formulated with nature’s ingredient­s to restore the skin’s natural radiant glow.

“We noticed the love for our products from beauty communitie­s in the Malaysian market. And we are very excited with the expansion to Malaysia through Guardian to strengthen our customer experience and provide easier access of our products to Malaysians,” says Sena Kang, executive director of Aprilskin’s Global Business Department.

Aprilskin’s best selling Perfect Magic Snow Cream is an instant and lasting tone-up cream infused with 70% of Himalayan glacier milk.

Unlike the usual tone-up cream, Perfect Magic Snow Cream boasts a light-as-snow texture that is suitable for our local hot and humid weather.

The Perfect Magic Snow Cream also works as a base for the Perfect Magic Cover Fit Cushion. Powered by 67% ultra-hydrating water drop serum, the moisture-charge formula with glowing finish locks in makeup for 24 hours.

“Skincare is a timeless beauty trend without borders. Through creating products from naturally-derived ingredient­s that nurtures skin, Aprilskin focuses on enhancing every one of our consumers’ unique yet effortless natural beauty,” Kang added.

Aprilskin – a part of leading Seoul-based lifestyle company APR Corporatio­n with cosmetic brands such as Medicube and Forment, and street wear brand Nerdy – is now available at selected Guardian locations such as Sunway Pyramid, One Utama, Suria KLCC, Midvalley and more. – Sandra Low

 ??  ?? Aprilskin’s bestsellin­g Perfect Magic Snow Cream. — Photos: Aprilskin
Aprilskin’s bestsellin­g Perfect Magic Snow Cream. — Photos: Aprilskin
 ??  ?? The Perfect Magic Cover Fit Cushion is powered by 67% ultra-hydrating water drop serum.
The Perfect Magic Cover Fit Cushion is powered by 67% ultra-hydrating water drop serum.

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