Dropee, BSN launches Digital Niaga programme to spearhead MSMEs commerce

KUALA LUMPUR: Homegrown business-to-business e-commerce specialist Dropee in collaboration with Bank Simpanan Nasional (BSN), has launched the Digital Niaga programme, a new comprehensive initiative to address supply chain gaps and expedite financing approvals for micro, small, and medium-sized enterprises (MSMEs).

“BSN sees micro and small businesses as the backbone of the Malaysian economy. We are pleased to partner with Dropee, which is timely and coincides with our aim to drive digital transformation among MSMEs for enhanced operational efficiency and to gain a competitive advantage in today’s dynamic business landscape,” said BSN chief business officer Mujibburrahman Abd Rashid.

“The Digital Niaga programme is a golden opportunity for MSMEs to turn their businesses around. This programme provides the platform for them to find the right digital tools and easy access to financial resources.

“The aim is to boost revenue and growth for millions of Malaysia’s MSMEs by connecting them to the right solutions and partners, such as BSN,” said Dropee managing director Aizat Rahim, during the official launch of Digital Niaga.

Small businesses account for more than 97 per cent of total commerce in Malaysia and are vital to the growth of the local economy and the community. Many of these businesses require adequate support to ensure continuous competitiveness in the marketplace.

Staying true to its vision of ‘No Malaysian Left Behind’, BSN is always attentive to the community’s needs by diversifying their products and services tailored to various segments, including supporting local businesses.

BSN will collaborate with Dropee in identifying qualified MSMEs to participate in the Digital Niaga programme. MSMEs then will undergo training during the programme to adopt technology and digital solutions in their businesses.

The collaboration targets RM300 million worth of financing for MSMEs with tailored products such as revolving supply chain financing for their various business needs. One key area affecting MSMEs is digital adoption in their daily operations where the cost is also particularly challenging.

As digital financial services and Omni-channel commerce continue to shape the retail industry, this collaboration is set to equip MSMEs with the knowhow to tap into the benefits of the burgeoning internet economy, which is projected to contribute 22.6 per cent to Malaysia’s gross domestic product (GDP) and generate half a million jobs by 2025.

With a shared value to empower MSMEs in Malaysia, the Digital Niaga programme will provide businesses with the tools to fast-track their digital transformation and technology adoption. Through this programme, MSMEs will have the opportunity to be a part of Dropee’s e-commerce platform, the largest online B2B marketplace in Malaysia and utilise many convenient digital tools available to automate their everyday business operations.