YAST Group launches world’s first ‘phygital’ artwork platform
KUCHING: YAST Group, through its subsidiaries YASTech and YASTArt, recently soft-launched the world’s first ‘phygital’, physical and digital artwork platform at YASTArt.io.
The artwork platform leverages on emerging blockchain technology and artificial intelligence to promote the growth of the creative industry.
YAST Group founder Esther Law said the arts and cultural platform was launched to develop an ecosystem that provides job opportunities, economic inclusion and sustainable development.
“Our vision is to be a global arts marketplace where talent artists can utilise our platform to showcase their creativity and artworks in order to increase their potential of making a decent income,” said Law during the soft launching of YASTArt.io platform at a local hotel here.
Law was confident that the platform would be a good ground for corporate sectors and sponsors to forge collaboration with talent artists in meeting their corporate social responsibility as well as supporting the United Nations’ Sustainable Development Goals (UNSDG). Law pointed out some of the goals focused under UNSDG, were Goal 4 Quality Education, Goal 8 Decent Work and Economic Growth, Goal 10 Reduced Inequalities and Goal 11 Sustainable Cities and Communities.
“Educational activities through such platforms are one of the many ways we can take advantage to reduce rate of poverty and overcome social inequality that still exist in our society today,” he added.
Interested artists of creative industries who wish to showcase their artwork through YASTech and YASTArt platform, can submit their work or letter of intention to info@YASTart.io.