In new release, K.A.R.D. sings about obsessive love with ‘You & Me’
ROOKIE group K. A.R.D has been a standout in the K-pop scene with its distinctive Latin dance-influenced sonic style that diverges from the K-pop norm.
After making an impression with its debut EP Hola Hola in July and wrapping up its world tour in October, K. A.R.D is back on home ground. It released its new love-tinged EP You & Me.
And the new EP is not about a fairy tale romance. Rather, it’s a tragic love story smothered with pain, obsession and jealousy.
“While our previous works were also about love, our new EP is different in that it shows how a happy couple’s relationship gets twisted with ugly feelings, which then ends in breaking up,” said Jiwoo during a media showcase for the new EP in Seoul.
With a dark concept similar to its previous hits Don’t Recall and Rumour, the group’s second EP explores various aspects of crooked love. Led by the track You & Me, the EP’s six tracks are connected to form a heartbreaking love drama.
In the first track Into You, a dreamy electronic dance music tune, a couple delves into budding love. But jumping into darker tracks Push & Pull and “Because I lose,” the love birds enter a stage of fighting with an air of distrust and obsession. Finally, the struggling couple decides to breakup in the lead track You & Me, an explosive EDM track. As the song reaches its emotional climax, the vocals reflect on the couple’s past memories, drenched in pain.
Consisting of two women, Jiwoo and Somin, and two men, J.Seph and B.M, K. A.R.D released its first EP Hola Hola in July, which debuted at No. 3 on Billboard’s World Album Chart. But the group has a more impressive portfolio in terms of its promotion strategy, as it had already built up a large following outside of Korea prior to its official K-pop debut.