Hong Leong AM launches online investment platform
KUALA LUMPUR: Hong Leong Asset Management Bhd (Hong Leong AM) announced the launch of HL iSmart Invest, an online investment platform which enables investors to have seamless access to unit trust product information and the ability to invest anytime, anywhere without the need to be present or to meet a unit trust adviser physically.
The introduction of HL iSmart Invest as an online investment platform complements the digital shi experienced this year and meets the spur in retail investor demand for investments given the current low interest rate environment.
HL iSmart Invest allows investors to perform online transactions such as subscriptions, redemptions and switch between Hong
Leong AM’s unit trust funds with ease and convenience.
Hoo See Kheng, chief executive officer of Hong Leong AM shared that the new normal called for new digital strategies and approaches even for the investment industry, and this led to the development of HL iSmart Invest.
“At Hong Leong AM, we recognised that it was important to focus on enhancing customer experience through digitalisation to make it easier and more convenient for investors to invest in unit trust funds in this new normal and beyond,” he said in a statement.
“The pandemic has resulted in rapid digital migration amongst consumers, businesses and investors to fulfil their needs and adapt not only to a new way of working, doing business or shopping, but also a new way of investing.
“We believe that the introduction of the new HL iSmart Invest is very timely and will cater to an increasingly tech-savvy consumer generation which embodies a digital-and-mobilefirst mindset and lifestyle.”
Unit trust investment schemes offer diversified investment strategies aiming to deliver risk-adjusted returns that commensurate with your risk appetite and earn be er returns than bank deposits.
The HL iSmart Invest online platform offers investors a wide selection of unit trust funds ranging from conventional funds to Islamic funds.
At Hong Leong AM, we recognised that it was important to focus on enhancing customer experience through digitalisation to make it easier and more convenient for investors to invest in unit trust funds in this new normal and beyond.
Hoo See Kheng