Bhasin named region’s CEO

KUALA LUMPUR: Dentsu Aegis Network has appointed Ashish Bhasin as chief executive officer (CEO) of the newly-created role at Dentsu Aegis Network for Asia Pacific (Apac).

Based in Singapore, Bhasin, who was Greater South CEO, joins the Dentsu Aegis Network global executive team and will report to Takaki Hibino, executive chairman for Apac.

“This move further cements the recently-announced Cluster Structure, Greater North, Greater South and ANZ in Apac, giving the markets and their leadership teams greater focus on identifying and moving into key growth opportunities,” said Dentsu in a recent statement.

“Bhasin will focus on accelerating growth while delivering greater operational rigour and leadership excellence across the region. These changes reflect evolving market dynamics in the region, mitigating the disruption that new entrants, shifting consumer demands and technological evolution creates by focusing on delivering long-term, sustainable growth for our clients,” it added.

Hibino said Bhasin’s appointment was critical for the region, enabling the markets to focus on client needs and growth opportunities while delivering operational rigour for the business.

“He was a clear candidate from the start with a proven track record of delivering long-term and consistent growth. Under his leadership, the business in India is now the second largest advertising and media organisation by market revenue,” he added.