Lazada sets new record in first 9 hours of 11.11 sales
KUALA LUMPUR: Lazada Malaysia set new record within the first nine hours of the oneday Lazada 11.11 Shopping Festival on Sunday, surpassing last year’s 11.11 sales.
The shopping extravaganza wrapped up at midnight marked a new milestone in the eCommerce platform’s history.
During the shopping festival’s peak, Lazada saw more than 3,000 transactions per minute, with top sellers raking in on average of 60 times daily volume.
For over 24 hours, #MYLazada1111 was the top trending topic among Internet users in Malaysia, with the Lazada mobile application the most downloaded.
“We are overwhelmed with the response and support from Malaysians for Lazada 11.11 Shopping Festival. With the success of this year’s first ever Lazada 11.11 super show combined with the Lazada 11.11 Shopping Festival, we have set the bar higher next year.
“We witnessed a significant shift in consumer behaviour, with an ever-increasing number of Malaysians embracing a borderless, online way of life. Lazada is no longer a shopping platform — it is now a lifestyle destination,” said Christophe Lejeune, chief executive officer of Lazada Malaysia in a statement.
The Lazada 11.11 Shopping Festival began with a live countdown television special in collaboration with Media Prima Television Networks, broadcasted across major television channels TV3, ntv7 and livestreamed on the Lazada mobile application.
Nearly 4.5 million Malaysians tuned in to the star-studded programme staged at the Axiata Arena, with 7,000 people witnessing the show in person.