MAXIS ONEDER INITIATIVE

IN celebrating Mother’s Day, Father’s Day and Parent’s Day, Maxis has launched the ONEder Parent campaign.

For this initiative, Maxis is teaming up with Parents without Partners (PWP), a non-profit organisation that supports and empowers low-income single parents towards achieving financial independence, to help PWP reach more customers online through Maxis’ eCommerce platform.

Since 2007, PWP has been raising funds for its programmes by operating Jumble Station, a store selling preloved donated goods ranging from books, toys and household items to garments and accessories, among others.

As part of the partnership, the Maxis eCommerce team will set up an online store for PWP to create more awareness and drive visits from online shoppers.

Maxis eCommerce is a one-stop solution that helps Malaysian retailers design, build and integrate their online stores, amplify their online presence with digital marketing and optimise performance through insights and analytics.

Later this month, Maxis volunteers MSquad will be taking part in the ONEder Parent campaign by donating pre-loved clothes, accessories and household items to be sold through the Jumble Station e-store.

In kicking off the campaign, Maxis has launched its brand new video about a single dad learning to understand his young daughter.

Click https://youtu.be/fOXKiEai_WQ to view the video. And to find out more about PWP and purchase items, go to www. maxis.com.my/onederparent